Agnes Adler Oral History Interview Code 36304
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| Author | : Felipe Korzenny |
| Publisher | : Routledge |
| Total Pages | : 351 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0750679034 |
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
| Author | : John H Hoag |
| Publisher | : World Scientific Publishing Company |
| Total Pages | : 476 |
| Release | : 2002-06-06 |
| Genre | : Business & Economics |
| ISBN | : 9813105917 |
Latest Edition: Introductory Economics (4th Edition)This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine “one-concept” chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the basic concepts and to offer a comprehensive overview of economics. There are six modules: The Economic Problem; Price Determination; Behind the Supply Curve; Level of Income; Money; and Trade.
| Author | : John E. Cooney |
| Publisher | : Simon & Schuster |
| Total Pages | : 456 |
| Release | : 1982 |
| Genre | : Biography & Autobiography |
| ISBN | : |
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
| Author | : Marian Wright Edelman |
| Publisher | : Beacon Press |
| Total Pages | : 86 |
| Release | : 2013-05-01 |
| Genre | : Family & Relationships |
| ISBN | : 0807096288 |
A beautiful gift edition of the number one New York Times bestseller—from the founder and president of the Children's Defense Fund.
| Author | : Kathleen Peterson |
| Publisher | : |
| Total Pages | : 124 |
| Release | : 2020-05-12 |
| Genre | : |
| ISBN | : |
Feasibility study and business planLearn How to Present a Completed Feasibility StudyA feasibility study is a thoroughly researched analysis of a plan or method. The purpose of a feasibility study is to determine and then communicate whether an action being considered is practical for a business or project.These studies usually contain detailed information about the financial structure for the plan and an analysis of the market with regards to the proposal (if needed).It also contains the suggested logistics for delivering a product or service, the resources you'll need, the personnel support and the organizational structure required. Presenting your feasibility study is just as important as the work you put into it.How to Assemble Your Feasibility StudyHow you present your final study is just as important as the information it contains. If you have a lot of material, organize it into a portfolio or binder. Finding information easily and quickly is important to executives, managers, lenders, and investors, so include tabs (type them if at all possible) to indicate each component in your study.Cover letters should not be generic but should be individualized depending upon with whom you are submitting the study. Before you submit your study, have someone else proofread it for you to check for content and errors.Typographical errors will make your study appear rushed or unprofessional, and if your descriptions and calculations do not make sense to the reader the action will be ruled unfeasible as presented.Although you write your conclusion last, it serves as a summary of the details in your study. You can place it at the end of your document (before any exhibits and attachments), but placing it after the table of contents sets the tone and highlights key issues for the reader to be aware of before they read the rest of the study.
| Author | : Ravi Tomar |
| Publisher | : CRC Press |
| Total Pages | : 281 |
| Release | : 2021-12-12 |
| Genre | : Computers |
| ISBN | : 1000486168 |
JavaScript is an easy-to-use, flexible, dynamic, prototype-based programming language predominantly used over the web. Although the initial focus of the language was to assist in the generation of dynamic web content, it soon found its way into numerous other applications. This book aims to cover the fundamentals of the language by providing a strong start for people who wish to start their journey to the JavaScript programming language. It provides the mandatory theoretical background, which is much needed for implementation of the exhaustive hands-on exercises and includes over 4000 lines of code for grasping a maximum understanding of the material. FEATURES A strong theoretical background and understanding of the fundamentals of the JavaScript language Hands-on and demo exercises at the end of every chapter Exercises, theory-based questions, MCQs and true/false questions for helping readers to evaluate their understanding from time to time A dedicated chapter providing extended case studies for using the language This book is targeted at undergraduate as well as postgraduate students who want to learn about front-end programming or who wish to learn a lightweight, easy-to-use programming language for working on their projects. For programmers having experience in other languages, it will serve as a quick summary to get a hold of a new language.
| Author | : André Chappatte |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Marginality, Social |
| ISBN | : 9781138045897 |
Cover -- Title -- Copyright -- Contents -- List of Illustrations -- Notes on Contributors -- Acknowledgements -- 1 The city and its regulations: Unexpected margins -- Part I Space and state regulation: The urban interstices -- 2 Markets and marginality in Beirut -- 3 The tremendous making and unmaking of the peripheries in current Istanbul -- 4 Resilient forms of urbanity on the margins? Al-Kherba: A vivid market in a damaged section of the medina of Tunis -- 5 Whose margins? Marginality, poverty and the moral geography of pre-Soviet Bukhara -- 6 On the margins of the city: Izmir Prison in the late Ottoman Empire -- Part II Diversity and moral policing: Making claims through marginalisation -- 7 'Texas': An off-centre district at the heart of nightlife in Odienné -- 8 The Manyema in colonial Dar es Salaam (Tanzania) between urban margins and regional connections -- 9 On the margins: Suburban space and religious deviancy in Jakarta and Kuala Lumpur -- 10 Ethnic differentiation and conflict dynamics: Uzbeks' marginalisation and non-marginalisation in southern Kyrgyzstan -- Index
| Author | : Henry Aaron |
| Publisher | : Brookings Institution Press |
| Total Pages | : 160 |
| Release | : 2010-12-01 |
| Genre | : Business & Economics |
| ISBN | : 0815705514 |
Reform of the United States tax system has become a central political issue. Assessing Tax Reform is a concise, nontechnical book to help general readers and students understand the tax reform issues Congress is now debating. Henry Aaron and Harvey Galper lay out the major alternative proposals and analyze principles of taxation that can be used for judging them. They explore the issues surrounding a move to a comprehensive income tax, a cash-flow tax, and the value-added tax or other consumption-based taxes. They show the conflicts and opportunities resulting from large current government deficits and the move for tax reform. In addition to clarifying the problems that must be solved if large-scale, long-term reform is to be achieved, the authors describe alternative strategies for increasing revenues quickly. They also present their own program for a fair, efficient, and less complex tax structure. They conclude with an examination of the political pitfalls that continue to make any major improvements in the tax system hard to enact.
| Author | : Frances Hodgson Burnett |
| Publisher | : |
| Total Pages | : 320 |
| Release | : 2020-09-14 |
| Genre | : |
| ISBN | : |
The Head of the House of Coombe is a 1922 novel by Frances Hodgson Burnett. The Head of the House of Coombe follows the relationships between a group of pre-World War One English nobles and commoners. It also offers editorial commentary on the political system in prewar Europe that Burnett feels bears some responsibility for the war, and some pointed social commentary
| Author | : |
| Publisher | : |
| Total Pages | : 352 |
| Release | : 1982 |
| Genre | : Commercial products |
| ISBN | : |
