Personal Pr

Personal Pr
Author: Bruce H. Joffe
Publisher: Xlibris Corporation
Total Pages: 197
Release: 2008-03-26
Genre: Business & Economics
ISBN: 1462802281

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and anecdotes relate how-to-do-it tactics and strategies youll use to succeed in your business and professional life. On the pages inside, discover how to benefit by utilizing publicity, marketing, advertising, diplomacy, and other promotional practices to tackle your goals and achieve your objectives.

Journals of the House of Lords

Journals of the House of Lords
Author: Great Britain. Parliament. House of Lords
Publisher:
Total Pages: 880
Release: 1844
Genre: Great Britain
ISBN:

Appendices accompany vols. 64, 67-71.

System Architecture

System Architecture
Author: Wolfgang J. Paul
Publisher: Springer
Total Pages: 517
Release: 2016-10-04
Genre: Computers
ISBN: 3319430653

The pillars of the bridge on the cover of this book date from the Roman Empire and they are in daily use today, an example of conventional engineering at its best. Modern commodity operating systems are examples of current system programming at its best, with bugs discovered and fixed on a weekly or monthly basis. This book addresses the question of whether it is possible to construct computer systems that are as stable as Roman designs. The authors successively introduce and explain specifications, constructions and correctness proofs of a simple MIPS processor; a simple compiler for a C dialect; an extension of the compiler handling C with inline assembly, interrupts and devices; and the virtualization layer of a small operating system kernel. A theme of the book is presenting system architecture design as a formal discipline, and in keeping with this the authors rely on mathematics for conciseness and precision of arguments to an extent common in other engineering fields. This textbook is based on the authors' teaching and practical experience, and it is appropriate for undergraduate students of electronics engineering and computer science. All chapters are supported with exercises and examples.

Race After Technology

Race After Technology
Author: Ruha Benjamin
Publisher: John Wiley & Sons
Total Pages: 172
Release: 2019-07-09
Genre: Social Science
ISBN: 1509526439

From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity. Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life. This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture. Visit the book's free Discussion Guide: www.dropbox.com

The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
Total Pages: 452
Release: 2020-04-28
Genre: Business & Economics
ISBN: 1119651611

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.