Strategic Communications in Africa

Strategic Communications in Africa
Author: Hugh Mangeya
Publisher: Routledge
Total Pages: 258
Release: 2021-12-24
Genre: Business & Economics
ISBN: 1000533786

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

Routledge Handbook of African Media and Communication Studies

Routledge Handbook of African Media and Communication Studies
Author: Winston Mano
Publisher: Routledge
Total Pages: 286
Release: 2021-02-12
Genre: Language Arts & Disciplines
ISBN: 1351273191

This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.

Digital Communications at Crossroads in Africa

Digital Communications at Crossroads in Africa
Author: Kehbuma Langmia
Publisher: Springer Nature
Total Pages: 196
Release: 2020-04-27
Genre: Social Science
ISBN: 3030424049

Digital communication as it is practiced in Africa today is at a crossroad. This edited collection takes that crossroad as its starting point, as it both examines the complicated present and looks to the uncertain future of African communication systems. Contributing authors explore how western digital communication systems have proliferated in the African communication landscape, and argue that rich and long-cherished African forms of communal, in-person communication have been increasingly abandoned in favor of assimilation to western digital norms. As a result, future generations of Africans born on the continent and abroad may never recognize and appreciate African systems of communications. Acknowledging that globalized digital communication systems are here to stay, the volume contends that in order to comprehend the past, present, and future of African communications, scholars need to decolonize their approach to teaching and consuming mediated and in-person communications on the African continent and abroad.

Communications in Africa, 1880–1939 (set)

Communications in Africa, 1880–1939 (set)
Author: David Sunderland
Publisher: Routledge
Total Pages: 1494
Release: 2018-10-24
Genre: History
ISBN: 1351112252

This collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. Railways and waterways are examined.

Communications in Africa, 1880–1939, Volume 4

Communications in Africa, 1880–1939, Volume 4
Author: David Sunderland
Publisher: Routledge
Total Pages: 415
Release: 2017-07-05
Genre: History
ISBN: 1351571443

This collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. Railways and waterways are examined.

Communications in Africa, 1880–1939, Volume 1

Communications in Africa, 1880–1939, Volume 1
Author: David Sunderland
Publisher: Routledge
Total Pages: 302
Release: 2019-01-15
Genre: History
ISBN: 1351112538

This collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. Railways and waterways are examined.

Communications in Africa, 1880 - 1939, Volume 5

Communications in Africa, 1880 - 1939, Volume 5
Author: David Sunderland
Publisher: Routledge
Total Pages: 416
Release: 2017-07-05
Genre: History
ISBN: 1351571427

This collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. Railways and waterways are examined.