Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections? Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing. With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time. The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published. Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.