Advocates And Persuaders
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| Author | : Mark J. Sheehan |
| Publisher | : Australian Scholarly Publishing |
| Total Pages | : 244 |
| Release | : 2019-03-29 |
| Genre | : Business & Economics |
| ISBN | : 1925801586 |
The authors of Advocates and Persuaders aim to demystify the political practice of lobbying. They believe that lobbying has a significant role to play in a healthy democracy, and they examine it closely in the contexts of federal, state and local government. They also shine a spotlight on the involvement of the media, regulators and pollsters in lobbying and include as case studies analyses of lobbying by a diversity of organisations, ranging widely from large corporations to grass roots activists.
| Author | : Willow R. |
| Publisher | : Xspurts.com |
| Total Pages | : 177 |
| Release | : 2024-03-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1779700113 |
for Ethical PracticesUnleash your potential and enhance your ability to persuade effectively with "The Rulebook for Persuasion: The Power to Influence with Impact." This comprehensive guide is a must-have tool for anyone who wants to master the art of persuasive communication, be it in a personal, professional, or a public speaking context.The book starts with delving into the power and significance of persuasion, giving a clear understanding of the basics and drawing a line between persuasion and manipulation. The guide stresses the important role persuasion plays in our everyday life, setting the stage for a journey towards becoming a more persuasive individual."The Rulebook for Persuasion" takes you through the essential principles that lay the foundation for effective persuasion — credibility, emotional appeal, and logical argumentation. You will discover the psychology behind persuasion, including the factors influencing decision-making processes and the role of emotions and suggestions.The book also unveils both verbal and non-verbal tools imperative for persuasion, touching on the impact of words, tone of voice, body language, and gestures in delivering your message. Delving deeper into communication skills, it explores active listening, conflict management, and the importance of building strong, trust-based relationships.The guide dynamically incorporates storytelling and metacommunication, teaching you how to script an engaging narrative that can effectively convey your ideas. Learn to utilize these skills in various scenarios like sales, public speaking, writing, online content creation, and advertising, making your audience more receptive to your ideas.Explore the realm of online persuasion, using strategies to craft compelling content and utilize social media and SEO for influence. The book culminates with a deep-dive into ethical persuasion, stressing the importance of understanding boundaries, advocating for honesty, transparency, and ethical practices.Whether you're a sales professional looking to enhance your pitch, a budding writer aiming to captivate audiences with compelling narratives, or an everyday individual aiming for more successful interactions, "The Rulebook for Persuasion: The Power to Influence with Impact" will be your trusty guide, equipping you to communicate and convince with confidence. Unfold your persuasive prowess now!
| Author | : Chris Roberts |
| Publisher | : Routledge |
| Total Pages | : 546 |
| Release | : 2021-11-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351704400 |
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions—the "5Ws and H" around which the book is organized—provide a path for students to articulate the issues, understand applicable law and ethics codes, consider the needs of stakeholders, work through conflicting values, integrate philosophic principles, and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors’ reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and Doing Ethics in Media prepares readers for that task. Doing Ethics in Media is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences. The book’s companion website—doingethicsin.media, or www.doingmediaethics.com—provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor’s manual.
| Author | : Jay Black |
| Publisher | : Taylor & Francis |
| Total Pages | : 457 |
| Release | : 2011-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1136815864 |
Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.
| Author | : Jean G. Jones |
| Publisher | : Routledge |
| Total Pages | : 465 |
| Release | : 2022-03-28 |
| Genre | : Political Science |
| ISBN | : 1000543706 |
This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank.
| Author | : Jay A. Conger |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 81 |
| Release | : 2008-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1633691020 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Author | : Vance Packard |
| Publisher | : Ig Publishing |
| Total Pages | : 0 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780978843106 |
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
| Author | : Herbert W. Simons |
| Publisher | : Taylor & Francis |
| Total Pages | : 585 |
| Release | : 2011-04-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135890633 |
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
| Author | : |
| Publisher | : |
| Total Pages | : 164 |
| Release | : 1984-12 |
| Genre | : |
| ISBN | : |
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
| Author | : John A. Daly |
| Publisher | : Yale University Press |
| Total Pages | : 397 |
| Release | : 2011-08-30 |
| Genre | : Business & Economics |
| ISBN | : 030016775X |
Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.
