Advertising Time on Television
Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 208 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 208 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Australien Broadcasting Tribunal |
Publisher | : |
Total Pages | : |
Release | : 1990 |
Genre | : |
ISBN | : |
Author | : Lawrence R. Samuel |
Publisher | : University of Texas Press |
Total Pages | : 441 |
Release | : 2009-03-06 |
Genre | : Performing Arts |
ISBN | : 0292774761 |
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 50 |
Release | : 1990 |
Genre | : Television advertising |
ISBN | : |
Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 92 |
Release | : 1990 |
Genre | : Television advertising |
ISBN | : |
Author | : Janet Wasko |
Publisher | : John Wiley & Sons |
Total Pages | : 649 |
Release | : 2009-12-21 |
Genre | : Performing Arts |
ISBN | : 140519877X |
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 50 |
Release | : 1990 |
Genre | : Television advertising |
ISBN | : |
Author | : David A. Aaker |
Publisher | : |
Total Pages | : 38 |
Release | : 1981 |
Genre | : Public opinion |
ISBN | : |
Author | : Hooper White |
Publisher | : McGraw-Hill Companies |
Total Pages | : 314 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author | : Australian Broadcasting Tribunal |
Publisher | : |
Total Pages | : 38 |
Release | : 1992 |
Genre | : Television advertising |
ISBN | : |