Advertising The Uneasy Persuasion
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Author | : Michael Schudson |
Publisher | : Routledge |
Total Pages | : 308 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 113666825X |
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 1984 |
Genre | : |
ISBN | : |
Author | : Michael Schudson |
Publisher | : Basic Books |
Total Pages | : 326 |
Release | : 1986-09-03 |
Genre | : Social Science |
ISBN | : 9780465000807 |
Assesses the impact of advertising on American society--advertising as a business and as a social institution.
Author | : Michael Schudson |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : |
ISBN | : |
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.
Author | : Michael Schudson |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 1136668187 |
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author | : Michael Schudson |
Publisher | : |
Total Pages | : 312 |
Release | : 1984-12-09 |
Genre | : Business & Economics |
ISBN | : |
Assesses the impact of advertising on American society--advertising as a business and as a social institution.
Author | : Garth Jowett |
Publisher | : SAGE |
Total Pages | : 450 |
Release | : 2006 |
Genre | : Education |
ISBN | : 9781412908986 |
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Author | : Simone Weil Davis |
Publisher | : Duke University Press |
Total Pages | : 268 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780822324461 |
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author | : John O'Shaughnessy |
Publisher | : Psychology Press |
Total Pages | : 246 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780415322232 |
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Author | : J. Armstrong |
Publisher | : Springer |
Total Pages | : 398 |
Release | : 2010-05-26 |
Genre | : Business & Economics |
ISBN | : 0230285805 |
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.