Advertising Management By Jay Bansal Sbpd Publications
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| Author | : Jay Bansal |
| Publisher | : SBPD Publications |
| Total Pages | : 128 |
| Release | : 2021-07-09 |
| Genre | : Business & Economics |
| ISBN | : 9351677656 |
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
| Author | : Sanjay Gupta, |
| Publisher | : SBPD Publications |
| Total Pages | : 386 |
| Release | : 2022-05-10 |
| Genre | : Business & Economics |
| ISBN | : |
1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,
| Author | : Sanjay Gupta |
| Publisher | : SBPD Publications |
| Total Pages | : 224 |
| Release | : 2020-08-26 |
| Genre | : Business & Economics |
| ISBN | : 9351676633 |
An excellent book for commerce students appearing in competitive, professional and other examinations. Business Communication (Compulsory Course) Objective: To equip students of the B. Com. (Hons.) course effectively to acquire skills in reading, writing, comprehension, as also to use electronic media for Business Communication. Unit 1:- Nature of Communication Process of Communication, Types of Communication (Verbal & Non Verbal), Importance of Communication, Different forms of Communication. Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Unit 2:- Business Correspondence : Letter Writing, Presentation, Inviting Quotations, Sending Quotations, Placing Orders, Inviting Tenders, Sales Letters, Claim & Adjustment Letters and Social Correspondence, Memorandum, Inter Office Memo, Notices, Agenda, Minutes, Job Application Letter, Preparing the Resume. Unit 3:- Report Writing Business Reports, Types, Characteristics, Importance, Elements of Structure, Process of Writing, Order of Writing, the Final Draft, Check Lists for Reports. Unit 4:- Vocabulary Words often Confused, Words often Misspelt, Common Errors in English. Unit 5:- Oral Presentation Importance, Characteristics, Presentation Plan, Power Point Presentation, Visual Aids. Content:- 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication 4. Communication : Basic Forms 5. Barriers in Communication 6. Business Correspondence [Letter Writing and Presentation] 7. Quotation/Order Letters/Tenders 8. Persuasive Letters : Sales Letters and Collection Letters 9. Claim Letters 10. Adjustment Letters 11. Social Correspondence 12. Memorandum [Memo] 13. Notice/Agenda/ Minutes 14. Job Application Letters 15. Cover Letters 16. Credit Letters 17. Enquiry Letters 18. Resume 19. Report Writing [Importance/Characteristics/Preparation] 20. Business Report . [Types/Characteristics/Presentation] 21. Status Report 22. Analytical Report 23. Inquiry Report 24. Newspaper Report 25. Common Errors in English 26. Presentation (Oral/Power Point/Visual Aids)
| Author | : M. M. Srivastava |
| Publisher | : SBPD Publications |
| Total Pages | : 185 |
| Release | : 2024-09-29 |
| Genre | : Business & Economics |
| ISBN | : |
1. Introduction to Disaster and Different Types of Natural Disasters 2. Introduction to Disaster and Different Types of Man-Made Disasters 3. Disaster Risk and Vulnerability Analysis 4. Disaster Preparedness and Response 5. Disaster Response 6. Rehabilitation Reconstruction and Recovery
| Author | : Sanjay Gupta, |
| Publisher | : SBPD Publications |
| Total Pages | : 152 |
| Release | : 2022-12-21 |
| Genre | : Business & Economics |
| ISBN | : |
Unit-I 1.Entrepreneurship : Meaning, Elements, Determinants and Importance, Unit-II 2.Entrepreneur : Micro, Small and Medium Enterprises, 3 .Concept of Business Groups and Role of Business Houses and Family Business in India , Unit-III 4.Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship, 5. Requirement, Availability and Access to Finance,Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6.Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal, Unit-V 8. Mobilizing Resources for Start-up Accommodation and Utilities, Preliminary Contracts, Contract Management, Basic Start-up Problems,
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 120 |
| Release | : 2024-07-28 |
| Genre | : Business & Economics |
| ISBN | : |
1. Training And Development 2. Management (Executive) Development 3. Resistance To Change 4. Designing of Training Programme and Training Process 5. Methods of Training 6. Evaluation of Training and Development Programme 7. Career Planning and Development 8. Employee Counselling
| Author | : Vijay Kaul |
| Publisher | : Pearson Education India |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : |
| ISBN | : 9788131754498 |
Managers are people who steer organizations towards meeting their objectives effectively and efficiently. Modern-day managers need to understand contemporary issues in management to achieve these objectives. Spread over nine parts, this book addresses these issues in simple and student-friendly language, and explains concepts through rich diagrams and examples.
| Author | : Dr. B. K. Mehta |
| Publisher | : SBPD Publications |
| Total Pages | : 392 |
| Release | : 2021-07-05 |
| Genre | : Business & Economics |
| ISBN | : |
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Elements of Cost and their Classification, 2. Materials Control and Valuation, 3. Labour Cost Control, 4. Expenses/Overheads, 5. Overheads—Machine Hour Rate, 6. Single or Unit or Output Costing, 7. Calculation of Tender Price or Quotation Price, 8. Production Account or Manufacturing Account, 9. Contract Costing, Job Costing and Batch Costing, 10. Process Cost Accounting, 11. Reconciliation of Cost and Financial Accounts, Operating Costing/Service Costing Cost Control Accounts or Non-Integrated Accounts Integrated Accounts.
| Author | : Dr. F. C. Sharma |
| Publisher | : SBPD Publications |
| Total Pages | : 350 |
| Release | : 2020-07-02 |
| Genre | : Business & Economics |
| ISBN | : 9388724720 |
Financial Management 1.Financial Management : Meaning, Nature, Scope and Objectives, 2. Financial Planning, 3. Capital Structure : Theories and Determinants, 4. Operating and Financial Leverage, 5. Capital Budgeting and Investment Decisions, 6. Cost of Capital and Financing Decision, 7. Dividend Policy and Models, 8. Management of Working Capital, 9. Management of Cash, 10. Management of Receivables, 11. Inventory Management.
| Author | : Jay Bansal |
| Publisher | : SBPD Publications |
| Total Pages | : 456 |
| Release | : 2021-11-18 |
| Genre | : Bibles |
| ISBN | : |
Prose 1. Indian Civilization and Culture, 2. Bharat is MyHome, 3. A Pinch of Snuff, 4. I have a Dream, 5. Ideas that have Helped Man kind, 6.The Artis, 7. A Child is Born, 8. How free is the Press, 9. The Earth, 10. India through A Traveller’s Eyes, 11. A marriage Proposal Poetry 1. Sweetest Love, I Do not Goe , 2.Song of My self, 3. Now the Leaves are Falling Fast, 4 ODE To Autumn 5.An Epitaph, 6.The Soldier, 7. Macavity : The Mystery CAT, 8.Fire-HYMN, 9. Snake , 10.My Grandmother’s House Story of English 1.Old English, 2. Middle English, 3. Modern English, 4.English As a World Language, 5. Story of English Drama, 6.Story of the Novel in English Composition 1. Precis Writing, 2.Comprehension, 3 Letters/Applications, 4.Essay Writing Idioms & Phrases 1.Idioms and Phrases Translation 1.Translation Grammar 1. Use of Different-Tense forms, 2.Transformation of Sentences.3. Reported Speech, 4.Modal Auxiliaries 5.Vaise (Active-Passive) 6.Combination of Sentences, 7. Preposition Articles Spelling Test Correct Sentences Examination Paper
