Advertising Its Principles And Practice
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| Author | : Sandra Ernst Moriarty |
| Publisher | : |
| Total Pages | : 669 |
| Release | : 2014-04-03 |
| Genre | : Advertising |
| ISBN | : 9781292017396 |
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
| Author | : Gupta Ruchi |
| Publisher | : S. Chand Publishing |
| Total Pages | : 414 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 812194001X |
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
| Author | : Dennis Adcock |
| Publisher | : Pearson Education |
| Total Pages | : 564 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780273646778 |
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
| Author | : Jim Blythe |
| Publisher | : SAGE |
| Total Pages | : 1174 |
| Release | : 2013-11-05 |
| Genre | : Business & Economics |
| ISBN | : 1446297500 |
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
| Author | : William Wells |
| Publisher | : |
| Total Pages | : 650 |
| Release | : 2007 |
| Genre | : Advertising |
| ISBN | : 9780131676602 |
| Author | : David Jobber |
| Publisher | : |
| Total Pages | : 1022 |
| Release | : 2007 |
| Genre | : Marketing |
| ISBN | : 9780077114152 |
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
| Author | : Jim Blythe |
| Publisher | : SAGE |
| Total Pages | : 191 |
| Release | : 2006-03-10 |
| Genre | : Business & Economics |
| ISBN | : 1847878172 |
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
| Author | : Harry Tipper |
| Publisher | : |
| Total Pages | : 616 |
| Release | : 1919 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Walter Dill Scott |
| Publisher | : |
| Total Pages | : 456 |
| Release | : 1921 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Adrian Mackay |
| Publisher | : Routledge |
| Total Pages | : 400 |
| Release | : 2007-03-30 |
| Genre | : Business & Economics |
| ISBN | : 1136372466 |
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
