Advertising Design by Medium

Advertising Design by Medium
Author: Robyn Blakeman
Publisher: Routledge
Total Pages: 493
Release: 2022-03-28
Genre: Design
ISBN: 1000551393

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Sorry Spock, Emotions Drive Business

Sorry Spock, Emotions Drive Business
Author: Adam W. Morgan
Publisher: Morgan James Publishing
Total Pages: 195
Release: 2018-11-27
Genre: Business & Economics
ISBN: 1642790729

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
Total Pages: 613
Release: 2013-09-11
Genre: Social Science
ISBN: 0804170053

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

New Media and Visual Communication in Social Networks

New Media and Visual Communication in Social Networks
Author: K?r, Serpil
Publisher: IGI Global
Total Pages: 369
Release: 2019-08-30
Genre: Computers
ISBN: 1799810453

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Japanese Design Law and Practice

Japanese Design Law and Practice
Author: Christoph Rademacher
Publisher: Kluwer Law International B.V.
Total Pages: 426
Release: 2020-12-10
Genre: Law
ISBN: 9403506458

Max Planck Series on Asian Intellectual Property Law Volume 18 Indisputably, Japan is today a major hub of product design, and designs made in Japan play an influential role in the world across a wide range of industries. This is the first and only book in English to provide a detailed overview and discussion of product design protection and practice under Japanese law. In addition to expert analysis of the application of design law by Japanese courts and the Japan Patent Office (including the far-reaching 2020 amendments), the book features seven contributions by Japanese product designers from specific industries who describe the product design process in their industry and its legal ramifications worldwide. With in-depth description and analysis and many detailed explanatory figures and tables, the contributors cover such issues and topics as the following: ownership of design rights; requirements for design protection; application process for design registration; examination procedure; appeals and invalidity trials; design infringement and scope of protection; overlap of design and other intellectual property rights; design protection and competition law; international jurisdiction and governing law; and design rights and commercial transactions. Industry-specific chapters cover the application of design law in furniture, home appliances, cell phones, cars, advertising, product packaging, web design, and typeface design. The book concludes with a chapter highlighting differences in design law in Japan and the European Union. Given that Japanese design experts often note a lack of understanding of Japanese design law and practice by foreign companies, this book will appeal to law firm practitioners and in-house counsel involved in global design right portfolio management and design protection in Japan. It will also appeal to intellectual property scholars and product designers with an interest in Japanese design practice and law.

Media Selling

Media Selling
Author: Charles Warner
Publisher: John Wiley & Sons
Total Pages: 617
Release: 2011-08-26
Genre: Business & Economics
ISBN: 1444359274

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

The Routledge Companion to Marketing History

The Routledge Companion to Marketing History
Author: D.G. Brian Jones
Publisher: Routledge
Total Pages: 740
Release: 2016-01-29
Genre: Business & Economics
ISBN: 113468875X

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society
Author: Debra L. Merskin
Publisher: SAGE Publications
Total Pages: 2169
Release: 2019-11-12
Genre: Business & Economics
ISBN: 1483375528

The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Web Information Systems and Technologies

Web Information Systems and Technologies
Author: Alessandro Bozzon
Publisher: Springer Nature
Total Pages: 251
Release: 2020-11-02
Genre: Computers
ISBN: 3030617505

This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. The 10 full papers presented in this volume were carefully reviewed and selected from originally 87 paper submissions. They contribute to the understanding of relevant trends of current research on Web Information Systems and Technologies, including Big Data and Connected Services; Web Performance; Context-aware and Adaptive Web Applications; Human Robot Collaboration and Multi-Agent Systems; Web Application Operating Systems and Platforms; Social Media Advertising and Enhancing Purchase Intentions; Natural Language Query Interfaces and Semantic Web; and Human-computer Interaction and Dynamic Web Pages.