Systematic Approach to Advertising Creativity
Author | : Stephen Baker |
Publisher | : McGraw-Hill Companies |
Total Pages | : 294 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : 9780070033535 |
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Author | : Stephen Baker |
Publisher | : McGraw-Hill Companies |
Total Pages | : 294 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : 9780070033535 |
Author | : |
Publisher | : Continnuus |
Total Pages | : 56 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 091161723X |
Author | : James L. Marra |
Publisher | : |
Total Pages | : 260 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : Luke Sullivan |
Publisher | : John Wiley & Sons |
Total Pages | : 347 |
Release | : 2008-04-11 |
Genre | : Business & Economics |
ISBN | : 0470267712 |
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Author | : Sean Nixon |
Publisher | : SAGE |
Total Pages | : 194 |
Release | : 2003-04 |
Genre | : Business & Economics |
ISBN | : 9780761961987 |
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Author | : Bonnie L. Drewniany |
Publisher | : Wadsworth Publishing Company |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 9780495096207 |
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Author | : Paul Kemp-Robertson |
Publisher | : Penguin UK |
Total Pages | : 288 |
Release | : 2018-11-01 |
Genre | : Business & Economics |
ISBN | : 0241328985 |
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Author | : Paula Pérez Sobrino |
Publisher | : Cambridge University Press |
Total Pages | : 323 |
Release | : 2021-09-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 1108473539 |
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Author | : Paul Feldwick |
Publisher | : Troubador Publishing Ltd |
Total Pages | : 234 |
Release | : 2021-02-28 |
Genre | : Business & Economics |
ISBN | : 1800468997 |
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Author | : Andrew McStay |
Publisher | : Routledge |
Total Pages | : 197 |
Release | : 2013-06-19 |
Genre | : Social Science |
ISBN | : 1135045305 |
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.