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| Author | : Marc Ostrofsky |
| Publisher | : Simon and Schuster |
| Total Pages | : 263 |
| Release | : 2013-01-08 |
| Genre | : Business & Economics |
| ISBN | : 1451668392 |
The Internet is changing the way business is conducted and fortunes are made. "Get Rich Click!" shows readers how to jump in and begin making money online immediately.
| Author | : Kevin Lee |
| Publisher | : New Riders |
| Total Pages | : 288 |
| Release | : 2009-08-05 |
| Genre | : Computers |
| ISBN | : 0321648757 |
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” –Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: • Buy top positions on the major search engines profitably • Transform poor ad copy into ads that deliver results • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you’re a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your competition while grabbing the most profitable ones
| Author | : Robert Dubil |
| Publisher | : John Wiley & Sons |
| Total Pages | : 344 |
| Release | : 2005-04-08 |
| Genre | : Business & Economics |
| ISBN | : 0470012250 |
An Arbitrage Guide to Financial Markets is the first book to explicitly show the linkages of markets for equities, currencies, fixed income and commodities. Using a unique structural approach, it dissects all markets the same way: into spot, forward and contingent dimensions, bringing out the simplicity and the commonalities of all markets. The book shuns stochastic calculus in favor of cash flow details of arbitrage trades. All math is simple, but there is lots of it. The book reflects the relative value mentality of an institutional trader seeking profit from misalignments of various market segments. The book is aimed at entrants into investment banking and dealing businesses, existing personnel in non-trading jobs, and people outside of the financial services industry trying to gain a view into what drives dealers in today’s highly integrated marketplace. A committed reader is guaranteed to leave with a deep understanding of all current issues. "This is an excellent introduction to the financial markets by an author with a strong academic approach and practical insights from trading experience. At a time when the proliferation of financial instruments and the increased use of sophisticated mathematics in their analysis, makes an introduction to financial markets intimidating to most, this book is very useful. It provides an insight into the core concepts across markets and uses mathematics at an accessible level. It equips readers to understand the fundamentals of markets, valuation and trading. I would highly recommend it to anyone looking to understand the essentials of successfully trading, structuring or using the entire range of financial instruments available today." —Varun Gosain, Principal, Constellation Capital Management, New York "Robert Dubil, drawing from his extensive prior trading experience, has made a significant contribution by writing an easy to understand book about the complex world of today’s financial markets, using basic mathematical concepts. The book is filled with insights and real life examples about how traders approach the market and is required reading for anyone with an interest in understanding markets or a career in trading." —George Handjinicolaou, Partner, Etolian Capital, New York "This book provides an excellent guide to the current state of the financial markets. It combines academic rigour with the author’s practical experience of the financial sector, giving both students and practitioners an insight into the arbitrage pricing mechanism." —Zenji Nakamura, Managing Director, Europe Fixed Income Division, Nomura International plc, London
| Author | : Valerie K. Jones |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 697 |
| Release | : 2016-09-19 |
| Genre | : Business & Economics |
| ISBN | : |
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
| Author | : Eben Pagan |
| Publisher | : Hay House, Inc |
| Total Pages | : 288 |
| Release | : 2019-01-08 |
| Genre | : Business & Economics |
| ISBN | : 1401957102 |
"In the world of online entrepreneurship, Eben Pagan is one of the most original, brilliant thinkers out there.Opportunity is a must-read for anyone who wants to make it online." -- Larry King, award-winning television and radio host Make the most of life's opportunities with savvy internet marketer Eben Pagan's ode to opportunity: how to recognize it, how to find more of it, and how to make it work for you. Well-known entrepreneur teacher and technology investor Eben Pagan has spent thousands of hours studying opportunity. After interviewing hundreds of successful entrepreneurs, self-made millionaires, and billionaires, Eben found that successful people have something in common: they are better at finding and creating opportunity, and they're better at choosing which opportunities to bet on. This book shows you how they do it, giving you the tools to find and create a lot more opportunity in your work, in your business, with money, and in your life. In today's world, we have more options than ever to travel to new places, meet new people, start new businesses, and make new investments. But with this increase comes "opportunity shock" and the confusion that comes from having too many options. Inside this book, you'll learn: • What opportunity is, how it works, and where to find it • How entrepreneurs and investors are turning big change into big opportunity • How to discover and develop more great opportunities in business, money, investing, health, happiness, relationships, and personal development • How to overcome fear of failure so you can have more of what you want in your life • How to become an innovator and thought leader, helping others find their own opportunities "In the world of online entrepreneurship, Eben Pagan is one of the most original, brilliant thinkers out there. Opportunity is a must-read for anyone who wants to make it online." -- Larry King, award-winning television and radio host
| Author | : Daniel Faltesek |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 278 |
| Release | : 2018-05-17 |
| Genre | : Business & Economics |
| ISBN | : 1501319701 |
Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.
| Author | : Ade Asefeso MCIPS MBA |
| Publisher | : AA Global Sourcing Ltd |
| Total Pages | : 104 |
| Release | : 2011-03-05 |
| Genre | : Computers |
| ISBN | : 1446623718 |
There is much said about doing business on the internet or “putting your business online”. To many it may just sound too complicated or too risky. Learn why you shouldn’t do business online. But there are many good reasons to begin selling (and running your business) online.
| Author | : Jean-François Poudret |
| Publisher | : Sweet & Maxwell |
| Total Pages | : 992 |
| Release | : 2007 |
| Genre | : Arbitration (International law) |
| ISBN | : 0421932104 |
Guides practitioners through the international arbitration process from beginning to end. This work covers each step of arbitral procedure, from the conclusion of the arbitration agreement to the enforcement of the arbitral award, from a comparative standpoint, helping practitioners decide which jurisdiction's rules they wish to be bound by
| Author | : Bodo B. Schlegelmilch |
| Publisher | : Springer Nature |
| Total Pages | : 440 |
| Release | : 2022-02-16 |
| Genre | : Business & Economics |
| ISBN | : 3030906655 |
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
| Author | : Edward J. Swan |
| Publisher | : Kluwer Law International B.V. |
| Total Pages | : 488 |
| Release | : 2023-05-11 |
| Genre | : Law |
| ISBN | : 9403543868 |
Digital assets are increasingly becoming subject to national and international regulatory scrutiny. This timely book provides an overview of how, as digital asset markets expand, governments in a wide range of jurisdictions are responding to them. In addition to chapters on specific urgent challenges of regulating cybercurrency activity, there are separate chapters detailing regulatory developments and trends in each of eight major jurisdictions—the United States, the European Union, the United Kingdom, China, India, Japan, South Korea, and Singapore—as well as a chapter on crypto regulation in a selection of other countries. The book thoroughly covers the impact of digital assets business-connected technologies on such important policy areas as the following: consumer protection; data privacy and security; financial stability and systemic risk; crime; national security; human rights; financial inclusion and equity; and energy demand and climate change. For each of these areas and more, steps taken to regulate the marketing of digital assets both generally and in each of the covered jurisdictions are extensively described, with information on applicable legal forums and remedies. Because the rapid evolution and volatility of the crypto markets have left regulators struggling to keep pace, this deeply researched and informed survey of current and trending regulatory measures taken worldwide will prove of inestimable value to practitioners and regulators handling any aspect of digital asset business and will remain of great worth for the foreseeable future.
