Advertising And Cultural Politics In Global Times
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Author | : Pamela Odih |
Publisher | : Routledge |
Total Pages | : 300 |
Release | : 2016-03-03 |
Genre | : Social Science |
ISBN | : 1317185021 |
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Author | : Ritu Gairola Khanduri |
Publisher | : Cambridge University Press |
Total Pages | : 369 |
Release | : 2014-10-02 |
Genre | : History |
ISBN | : 1107043328 |
A highly original study of newspaper cartoons throughout India's history and culture, and their significance for the world today.
Author | : Mirjana Milenkovic |
Publisher | : diplom.de |
Total Pages | : 67 |
Release | : 2008-09-01 |
Genre | : Business & Economics |
ISBN | : 3836618591 |
Inhaltsangabe:Introduction: The ongoing process of the globalization of markets in context with the innovation of technologies caused that more and more companies expand their market activities internationally. At the same time product offers at saturated markets are qualitative more and more alike and thus, exchangeable. A differentiation just through product attributes is not possible anymore. Advertising became a key function in marketing as communication through advertising provides the only opportunity for companies to differentiate from their competitors. Both, the globalization of markets and the great importance of advertising raise returning discussions whether global advertising and its planning should be standardized or not. Standardization means that an identical advertisement can appeal different cultures in the same way. On the one hand it can not be denied that things like ethnical cuisine, tourism, and worldwide media lead to an exchange between cultures. On the other hand it is questionable if this exchange causes an automated homogenization of cultures. In 1983 Theodore Levitt already was dealing with the necessity of standardized advertising in the course of globalization. However, Levitt asserted that a standardization of advertising is necessary but did not go into detail how this can be realized best. Furthermore, he did not consider the enormous impact of culture on the perception and behavior of people and the resulting difficulties to use one single advertising campaign across cultures. In addition to that different national advertising restrictions have to be taken into account. As it is assumed that the trend to globalization will continue and strengthen, the issue of global advertising is always relevant. In the following thesis, the focus is exact on the obstacles of standardized advertising in front of the cultural background. Furthermore, characteristics of various approaches to overcome cultural differences and their suitability for standardized advertising will be examined. Inhaltsverzeichnis:Table of Contents: List of Figures and TablesII 1.Objectives and Structure of this Thesis1 2.Concept of Culture2 2.1Definitions of Culture2 2.2Elements of Culture3 2.3Culture and Consumer Behavior8 2.3.1Hofstede's Five Dimensions8 2.3.2High-Context Cultures versus Low-Context Cultures11 3.Global Advertising13 3.1Characteristics of Advertising13 3.2Advertising as a Communication Tool16 3.2.1Advertising [...]
Author | : Victoria Durrer |
Publisher | : Springer Nature |
Total Pages | : 353 |
Release | : 2019-11-12 |
Genre | : Social Science |
ISBN | : 3030246469 |
This book provides new insights into the relationship of the field of arts and cultural management and cultural rights on a global scale. Globalisation and internationalisation have facilitated new forms for exchange between individuals, professions, groups, localities and nations in arts and cultural management. Such exchanges take place through the devising, programming, exhibition, staging, marketing, and administration of project activities. They also take place through teaching and learning within higher education and cultural institutions, which are now internationalised practices themselves. With a focus on the fine, visual and performing arts, the book positions arts and cultural management educators and practitioners as active agents whose decisions, actions and interactions represent how we, as a society, approach, relate to, and understand ourselves and others. This consideration of education and practice as socialisation processes with global, political and social implications will be an invaluable resource to academics, practitioners and students engaging in arts and cultural management, cultural policy, cultural sociology, global and postcolonial studies.
Author | : Yahya R. Kamalipour |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 290 |
Release | : 2019-08-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1527538346 |
This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.
Author | : Jing Wang |
Publisher | : Harvard University Press |
Total Pages | : 428 |
Release | : 2010-04-10 |
Genre | : Business & Economics |
ISBN | : 0674047087 |
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Author | : William Thomas Stephen Mazzarella |
Publisher | : |
Total Pages | : 451 |
Release | : 2002 |
Genre | : Globalization |
ISBN | : 9780599860025 |
Author | : Ka-ming Wu |
Publisher | : University of Illinois Press |
Total Pages | : 208 |
Release | : 2015-11-15 |
Genre | : Social Science |
ISBN | : 9780252039881 |
The final destination of the Long March and center of the Chinese Communist Party's red bases, Yan'an acquired mythical status during the Maoist era. Though the city's significance as an emblem of revolutionary heroism has faded, today's Chinese still glorify Yan'an as a sanctuary for ancient cultural traditions. Ka-ming Wu's ethnographic account of contemporary Yan'an documents how people have reworked the revival of three rural practices--paper-cutting, folk storytelling, and spirit cults--within (and beyond) the socialist legacy. Moving beyond dominant views of Yan'an folk culture as a tool of revolution or object of market reform, Wu reveals how cultural traditions become battlegrounds where conflicts among the state, market forces, and intellectuals in search of an authentic China play out. At the same time, she shows these emerging new dynamics in the light of the ways rural residents make sense of rapid social change. Alive with details, Reinventing Chinese Tradition is an in-depth, eye-opening study of an evolving culture and society within contemporary China.
Author | : Terhi Rantanen |
Publisher | : SAGE |
Total Pages | : 194 |
Release | : 2005 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761973133 |
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author | : Makarand R. Paranjape |
Publisher | : Routledge |
Total Pages | : 367 |
Release | : 2016-01-22 |
Genre | : Social Science |
ISBN | : 1317352157 |
India’s global proximities derive in good measure from its struggle against British imperialism. In its efforts to become a nation, India turned modern in its own unusual way. At the heart of this metamorphosis was a "colourful cosmopolitanism," the unique manner in which India made the world its neighbourhood. The most creative thinkers and leaders of that period reimagined diverse horizons. They collaborated not only in widespread anti-colonial struggles but also in articulating the vision of alter-globalization, universalism, and cosmopolitanism. This book, in revealing this dimension, offers new and original interpretations of figures such as Kant, Tagore, Heidegger, Gandhi, Aurobindo, Gebser, Kosambi, Narayan, Ezekiel, and Spivak. It also analyses cultural and aesthetic phenomena, from the rasa theory to Bollywood cinema, explaining how Indian ideas, texts, and cultural expressions interacted with a wider world and contributed to the making of modern India.