Advertising and Adolescent Consumer Socialization
Author | : John L. Sherry |
Publisher | : |
Total Pages | : 24 |
Release | : 1996 |
Genre | : Advertising and youth |
ISBN | : |
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Author | : John L. Sherry |
Publisher | : |
Total Pages | : 24 |
Release | : 1996 |
Genre | : Advertising and youth |
ISBN | : |
Author | : Flemming Hansen (Prof.) |
Publisher | : CBS Press |
Total Pages | : 318 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Based on papers from the international seminar on Children's Socialization as Consumers and their Perception of Advertising held by the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, June 2001.
Author | : George P. Moschis |
Publisher | : |
Total Pages | : 162 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : David Marshall |
Publisher | : SAGE |
Total Pages | : 282 |
Release | : 2010-04-19 |
Genre | : Business & Economics |
ISBN | : 0857026747 |
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author | : George P. Moschis |
Publisher | : Lexington, Mass. : Lexington Books |
Total Pages | : 376 |
Release | : 1987 |
Genre | : Consumers |
ISBN | : |
Author | : Kara K. W. CHAN |
Publisher | : City University of HK Press |
Total Pages | : 346 |
Release | : 2010-07-01 |
Genre | : Psychology |
ISBN | : 9629371529 |
This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。
Author | : Tomasita Madrid Chandler |
Publisher | : |
Total Pages | : 688 |
Release | : 1999 |
Genre | : Advertising and children |
ISBN | : |
Author | : Barrie Gunter |
Publisher | : Psychology Press |
Total Pages | : 228 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780415185356 |
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Author | : Youcef Baghdadi |
Publisher | : Springer Nature |
Total Pages | : 597 |
Release | : 2020-01-30 |
Genre | : Computers |
ISBN | : 3030342697 |
This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole. Specifically, it examines how such technologies improve our life and work, making them more inclusive through smart enterprises. The book focuses on how actors understand Industry 4.0 as well as the potential of ICTs to support organizational and societal activities, and how they adopt and adapt these technologies to achieve their goals. Gathering papers from various areas of organizational strategy, such as new business models, competitive strategies and knowledge management, the book covers a number of topics, including how innovative technologies improve the life of the individuals, organizations, and societies; how social media can drive fundamental business changes, as their innovative nature allows for interactive communication between customers and businesses; and how developing countries can use these technologies in an innovative way. It also explores the impact of organizations on society through sustainable development and social responsibility, and how ICTs use social media networks in the process of value co-creation, addressing these issues from both private and public sector perspectives and on national and international levels, mainly in the context of technology innovations.