Advances In Advertising Research Vol Xi
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| Author | : Martin K.J. Waiguny |
| Publisher | : Springer Nature |
| Total Pages | : 349 |
| Release | : 2021-09-01 |
| Genre | : Business & Economics |
| ISBN | : 3658322012 |
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
| Author | : Martin K.J. Waiguny |
| Publisher | : Springer Gabler |
| Total Pages | : 0 |
| Release | : 2022-09-16 |
| Genre | : Business & Economics |
| ISBN | : 9783658322038 |
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
| Author | : Peeter Verlegh |
| Publisher | : Springer |
| Total Pages | : 400 |
| Release | : 2015-09-07 |
| Genre | : Business & Economics |
| ISBN | : 3658105585 |
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
| Author | : Alexandra Vignolles |
| Publisher | : Springer Gabler |
| Total Pages | : 0 |
| Release | : 2023-05-24 |
| Genre | : Business & Economics |
| ISBN | : 9783658404284 |
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
| Author | : Emerald Group Publishing Limited |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 201 |
| Release | : 2015-10-21 |
| Genre | : Business & Economics |
| ISBN | : 1785608185 |
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
| Author | : Naresh K. Malhotra |
| Publisher | : Springer |
| Total Pages | : 523 |
| Release | : 2014-11-18 |
| Genre | : Business & Economics |
| ISBN | : 3319111019 |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
| Author | : Jon M. Hawes |
| Publisher | : Springer |
| Total Pages | : 714 |
| Release | : 2015-05-12 |
| Genre | : Business & Economics |
| ISBN | : 3319170554 |
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Steven S. Posavac |
| Publisher | : Routledge |
| Total Pages | : 319 |
| Release | : 2015-02-12 |
| Genre | : Business & Economics |
| ISBN | : 131747371X |
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
| Author | : |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : 185 |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9390996392 |
| Author | : Jerry Olson |
| Publisher | : Praeger |
| Total Pages | : 310 |
| Release | : 1986-10-08 |
| Genre | : Business & Economics |
| ISBN | : 9780275921545 |
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
