Advances in Advertising Research (Vol. V)

Advances in Advertising Research (Vol. V)
Author: Ivana Bušljeta Banks
Publisher: Springer
Total Pages: 324
Release: 2014-11-25
Genre: Business & Economics
ISBN: 3658081325

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)
Author: Martin K.J. Waiguny
Publisher: Springer Nature
Total Pages: 349
Release: 2021-09-01
Genre: Business & Economics
ISBN: 3658322012

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)
Author: Peeter Verlegh
Publisher: Springer
Total Pages: 400
Release: 2015-09-07
Genre: Business & Economics
ISBN: 3658105585

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)
Author: Sara Rosengren
Publisher: Springer Science & Business Media
Total Pages: 407
Release: 2013-05-30
Genre: Business & Economics
ISBN: 3658023651

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Advances in Advertising Research X

Advances in Advertising Research X
Author: Enrique Bigne
Publisher: Springer Nature
Total Pages: 242
Release: 2019-10-05
Genre: Psychology
ISBN: 3658248785

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Research Advances in Rabies

Research Advances in Rabies
Author:
Publisher: Academic Press
Total Pages: 487
Release: 2011-07-13
Genre: Medical
ISBN: 0123870410

Volume 79 of Advances in Virus Research focuses on developments surrounding rabies, an ancient disease that remains a prominent public health problem for humans. This volume highlights important research advances extending from our understanding of how the rabies virus replicates and assembles to how the disease can be prevented and treated in humans and how rabies can be controlled in wildlife hosts. Experts in the field provide insightful and up-to-date chapters that summarize our current state of knowledge in diverse aspects of this very interesting and important viral disease. - Contributions from leading authorities and industry experts - Informs and updates on all the latest developments in the field

Advances in Advertising Research (Vol. VII)

Advances in Advertising Research (Vol. VII)
Author: George Christodoulides
Publisher: Springer
Total Pages: 315
Release: 2016-08-24
Genre: Business & Economics
ISBN: 3658152206

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

The Handbook of International Advertising Research

The Handbook of International Advertising Research
Author: Hong Cheng
Publisher: John Wiley & Sons
Total Pages: 574
Release: 2014-01-21
Genre: Language Arts & Disciplines
ISBN: 1118378458

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
Total Pages: 1296
Release: 1968
Genre: Copyright
ISBN:

Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)

Advances in Advertising Research (Vol. 2)

Advances in Advertising Research (Vol. 2)
Author: Shintaro Okazaki
Publisher: Springer Science & Business Media
Total Pages: 483
Release: 2011-06-21
Genre: Business & Economics
ISBN: 3834968544

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.