Advances In Advertising Research Ix
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| Author | : Verolien Cauberghe |
| Publisher | : Springer |
| Total Pages | : 354 |
| Release | : 2018-07-04 |
| Genre | : Business & Economics |
| ISBN | : 3658226811 |
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
| Author | : Columbia University. Summer Session |
| Publisher | : |
| Total Pages | : 1050 |
| Release | : 1922 |
| Genre | : |
| ISBN | : |
| Author | : |
| Publisher | : Academic Press |
| Total Pages | : 0 |
| Release | : 2018-01-24 |
| Genre | : Medical |
| ISBN | : 9780128151235 |
Advances in Cancer Research, Volume 137, the latest release in this ongoing, well-regarded serial provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on research bridging oncology and gene expression, with this volume covering unconventional approaches to modulating the immunogenicity of tumor cells, tumor dormancy and immunoediting, the emerging role of anti-apoptotic Bcl-2 family proteins in chemoresistance, Beclin-1 and autophagy, MDA-7/IL-24, and nanotechnology and medicine.
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Nature |
| Total Pages | : 336 |
| Release | : 2021-05-26 |
| Genre | : Business & Economics |
| ISBN | : 3030765202 |
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 529 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1108703119 |
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
| Author | : |
| Publisher | : Academic Press |
| Total Pages | : 795 |
| Release | : 2009-09-16 |
| Genre | : Science |
| ISBN | : 0080888798 |
Plant innate immunity is a collective term to describe a complex of interconnected mechanisms that plants use to withstand potential pathogens and herbivores. The last decade has seen a rapid advance in our understanding of the induction, signal transduction and expression of resistance responses to oomycetes, fungi, bacteria, viruses, nematodes and insects. This volume aims at providing an overview of these processes and mechanisms.Edited by Jean-Claude Kader and Michel Delseny and supported by an international Editorial Board, Advances in Botanical Research publishes in-depth and up-to-date reviews on a wide range of topics in plant sciences. - Multidisciplinary reviews written from a broad range of scientific perspectives - For over 40 years, series has enjoyed a reputation for excellence - Contributors internationally recognized authorities in their respective fields
| Author | : Václav Řepa |
| Publisher | : Springer Nature |
| Total Pages | : 268 |
| Release | : |
| Genre | : |
| ISBN | : 3031713338 |
| Author | : Columbia University |
| Publisher | : |
| Total Pages | : 602 |
| Release | : 1917 |
| Genre | : |
| ISBN | : |
| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 616 |
| Release | : 2021-01-30 |
| Genre | : Technology & Engineering |
| ISBN | : 3030682854 |
This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
| Author | : John C. Rogers III |
| Publisher | : Springer |
| Total Pages | : 665 |
| Release | : 2015-06-26 |
| Genre | : Business & Economics |
| ISBN | : 3319169378 |
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
