Ads to Icons

Ads to Icons
Author: Paul Springer
Publisher: Kogan Page Publishers
Total Pages: 368
Release: 2009-08-03
Genre: Business & Economics
ISBN: 0749458348

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.

Advertising Diversity

Advertising Diversity
Author: Shalini Shankar
Publisher: Duke University Press
Total Pages: 199
Release: 2015-04-03
Genre: Social Science
ISBN: 0822375613

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Instant Identity

Instant Identity
Author: Shayla Thiel Stern
Publisher: Peter Lang
Total Pages: 160
Release: 2007
Genre: Family & Relationships
ISBN: 9780820463254

Instant Identity: Adolescent Girls and the World of Instant Messaging explains how girls use instant messaging - a primary mode of new media communication for their generation - in order to flirt, bond, fight, and generally relate to peers in ways that both transcend and play into their culture's dominant gender norms. Examining IM conversations and interviews with the girls, Shayla Thiel Stern demonstrates exactly how girls use IM to construct identity and negotiate sexuality, as they constantly move between childhood and adulthood in their language and actions online. This book is among the first of its kind to truly explore the millennial generation's prevalent use of instant messaging and its implications for the future.

Global Marketing and Advertising

Global Marketing and Advertising
Author: Marieke K. de Mooij
Publisher: SAGE
Total Pages: 345
Release: 2010
Genre: Business & Economics
ISBN: 1412970415

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Popular Culture Icons in Contemporary American Drama

Popular Culture Icons in Contemporary American Drama
Author: Konstantinos Blatanis
Publisher: Fairleigh Dickinson Univ Press
Total Pages: 204
Release: 2003
Genre: Literary Criticism
ISBN: 9780838640081

The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against seriality, at a moment when simulacra, clones, and emulations of selves and texts become firmly established as the norm. The accommodation of pop icons on stage and the results this framing yields constitute this work's primary interests and aims."--Jacket.

50s Cars

50s Cars
Author: Jim Heimann
Publisher: Taschen America Llc
Total Pages: 181
Release: 2002
Genre: Art
ISBN: 9783822816301

Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.

Advertising For Dummies

Advertising For Dummies
Author: Gary Dahl
Publisher: John Wiley & Sons
Total Pages: 342
Release: 2011-04-18
Genre: Business & Economics
ISBN: 1118068092

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Language, Symbols, and the Media

Language, Symbols, and the Media
Author: Robert E., Jr. Denton
Publisher: Routledge
Total Pages: 334
Release: 2017-07-12
Genre: Social Science
ISBN: 1351509764

The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. Language, Symbols, and the Media, now in paperback, offers insights into the impact and influence of 9/11 upon our cultural, social, and political life. The book opens with an introductory chapter on communications, media language, and visual symbolism in the immediate wake of the attacks. The second chapter considers the challenge to religious pluralism, analyzing the grounds for the immediate backlash against Islam. Chapter 3 reviews several crucial historical and contemporary Supreme Court rulings relevant to the limitations of free speech in times of war and national crises. The consideration of First Amendment rights is continued in chapter 4, which places the Patriot Act in historical context by comparing the legislation and its interpretation of it to other legislation passed in response to past American crises. The immediate aftermath of the attacks witnessed many calls for an end to "the age of irony" and a return to "traditional values." Chapter 5 considers some contrarian responses and analyzes the impact of irony as a rhetorical device in American culture. The unifying role of sport in the post-9/11 healing process in America is examined in chapter 6. Chapter 7 examines the reactions and responses of young adults to the events of 9/11 one year later. Chapter 8 demonstrates how politicians received a public "makeover" of their careers. Chapter 9 explores the impact of 9/11 on the rhetoric of advertising, while chapter 10 focuses more closely on how it affected the tourism industry. A concluding chapter examines several instances of media self-censorship and its implications for the policymaking process during times of crisis. This volume will be of interest to cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.

We Are What We Sell

We Are What We Sell
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
Total Pages: 970
Release: 2014-01-15
Genre: Social Science
ISBN:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Billboard

Billboard
Author:
Publisher:
Total Pages: 76
Release: 2004-09-18
Genre:
ISBN:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.