Adolescents Influence In Family Purchase Decision Making
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Author | : Harleen Kaur |
Publisher | : Routledge |
Total Pages | : 190 |
Release | : 2019-12-20 |
Genre | : Business & Economics |
ISBN | : 1000029395 |
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author | : Granata, Giuseppe |
Publisher | : IGI Global |
Total Pages | : 429 |
Release | : 2019-05-30 |
Genre | : Business & Economics |
ISBN | : 1522578579 |
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author | : John Scanzoni |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 318 |
Release | : 1980-12 |
Genre | : Family & Relationships |
ISBN | : |
The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage
Author | : James U. McNeal |
Publisher | : Free Press |
Total Pages | : 264 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : George P. Moschis |
Publisher | : Lexington, Mass. : Lexington Books |
Total Pages | : 376 |
Release | : 1987 |
Genre | : Consumers |
ISBN | : |
Author | : Youcef Baghdadi |
Publisher | : Springer Nature |
Total Pages | : 597 |
Release | : 2020-01-30 |
Genre | : Computers |
ISBN | : 3030342697 |
This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole. Specifically, it examines how such technologies improve our life and work, making them more inclusive through smart enterprises. The book focuses on how actors understand Industry 4.0 as well as the potential of ICTs to support organizational and societal activities, and how they adopt and adapt these technologies to achieve their goals. Gathering papers from various areas of organizational strategy, such as new business models, competitive strategies and knowledge management, the book covers a number of topics, including how innovative technologies improve the life of the individuals, organizations, and societies; how social media can drive fundamental business changes, as their innovative nature allows for interactive communication between customers and businesses; and how developing countries can use these technologies in an innovative way. It also explores the impact of organizations on society through sustainable development and social responsibility, and how ICTs use social media networks in the process of value co-creation, addressing these issues from both private and public sector perspectives and on national and international levels, mainly in the context of technology innovations.
Author | : National Research Council and Institute of Medicine |
Publisher | : National Academies Press |
Total Pages | : 31 |
Release | : 1999-06-14 |
Genre | : Social Science |
ISBN | : 0309064791 |
Interest in the role that decision making plays in adolescents' involvement in high-risk behaviors led the Office of the Assistant Secretary of Planning and Evaluation of the U.S. Department of Health and Human Services to request the Board on Children, Youth, and Families to convene a workshop on adolescent decision making. The Board on Children, Youth, and Families is a joint activity of the National Research Council (NRC) and the Institute of Medicine. A workshop was held on January 6-7, 1998, to examine what is known about adolescents' decision-making skills and the implications of that knowledge for programs to further their healthy development.
Author | : Jagdish Sheth |
Publisher | : Marketing Classics Press |
Total Pages | : 18 |
Release | : 2011-03-31 |
Genre | : Business & Economics |
ISBN | : 1613110456 |
Author | : Uriel G. Foa |
Publisher | : Emerald Group Publishing |
Total Pages | : 291 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780122613104 |
This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
Author | : Irving Tallman |
Publisher | : Academic Press |
Total Pages | : 348 |
Release | : 2014-05-10 |
Genre | : Social Science |
ISBN | : 1483261336 |
Adolescent Socialization in Cross-Cultural Perspective: Planning for Social Change presents a theory of socialization and explains how the theory was formed, developed, and changed. This book describes a cross-sectional research project that uses innovative research methods for comparing people from vastly different cultures. Organized into seven chapters, this book begins with an overview of the premise that the better one learns how to solve problems in one's environment, the better one is able to cope with a rapidly changing society as one grows older. This text then proposes that the family provide an initial arena within which the needs of the individual and the rudiments of the social structure are confronted. Other chapters consider the approach to solving the methodological problems posed by attempting to test the theory by means of a cross-national study. The final chapter deals with the results of the cross-national study. This book is a valuable resource for sociologists.