Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Structural Adjustment, the Environment and Sustainable Development

Structural Adjustment, the Environment and Sustainable Development
Author: David Reed
Publisher: Routledge
Total Pages: 421
Release: 2013-11-05
Genre: Business & Economics
ISBN: 1134048181

This is a pioneering study which should serve as a model for future research and will to a wide audience' Dharam Ghai, Director United Nations Research Institute for Social Development Structural Adjustment and the Environment (Earthscan, 1992) was the first book to fully examine the effects of 'structural adjustment programmes the economic reform policies required by the World Bank and IMF as part of their lending operations with borrowing countries. To widespread Critical acclaim it exposed the damaging environmental and social effects of structural adjustment policies, and called for a thorough revision of the then-current development policy. This new work; Structural Adjustment, the Environment and sustainable Development is a major step forward in the study of structural adjustment policies. It looks in detail at new research and analysis into their effects, and incorporates recent studies by a wide range of academics and policy-makers, leading experts and institutes. Focusing on nine in-depth case studies, the book examines the complex links between macroeconomic policies, social impacts and environmental outcomes, and takes a forward-looking perspective in outlining the alternatives to current structural adjustment policies. Review quotes for Structural Adjustment and the Environment 'Should be essential reading for all students of development' Third World Planning Review 'Breaks new ground in the debate on structural adjustment generally. and in the environment/development debate' International Affairs 'The most substantial contribution to date to what is undoubtedly an important area' Development and Change David Reed is director of the Macroeconomics for Sustainable Development Programme of WWF International, and editor of Structural Adjustment and the Environment (Earthscan, 1992). Originally published in 1996

Bulletin

Bulletin
Author:
Publisher:
Total Pages: 784
Release: 1891
Genre: Agriculture
ISBN:

Farmer's World

Farmer's World
Author: United States. Dept. of Agriculture
Publisher:
Total Pages: 612
Release: 1964
Genre: Agriculture
ISBN:

Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation

Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation
Author: Réjean Savard
Publisher: Walter de Gruyter
Total Pages: 96
Release: 2013-02-18
Genre: Language Arts & Disciplines
ISBN: 3110954109

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.