Abc De Las Relaciones Publicas
Download Abc De Las Relaciones Publicas full books in PDF, epub, and Kindle. Read online free Abc De Las Relaciones Publicas ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Sam Black |
Publisher | : |
Total Pages | : 0 |
Release | : 1994 |
Genre | : Public relations |
ISBN | : 9788480880534 |
Exámen sobre la importancia que las relaciones públicas tienen lugar en el actual mundo de los negocios, incluyendo numerosos estudios de casos reales, así como ejemplos de actuaciones internacionales.
Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 474 |
Release | : 2017-12-12 |
Genre | : Business & Economics |
ISBN | : 1317150635 |
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : |
Publisher | : |
Total Pages | : 1418 |
Release | : 1999 |
Genre | : Catalogs, Publishers' |
ISBN | : |
Author | : Andrés Aljure |
Publisher | : Editorial UOC |
Total Pages | : 174 |
Release | : 2016-05-13 |
Genre | : Business & Economics |
ISBN | : 8490644152 |
Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author | : Robert Jackson Alexander |
Publisher | : Praeger |
Total Pages | : 542 |
Release | : 1978-11-14 |
Genre | : Education |
ISBN | : |
Author | : Hernández-Santaolalla, Víctor |
Publisher | : IGI Global |
Total Pages | : 457 |
Release | : 2020-04-24 |
Genre | : Business & Economics |
ISBN | : 1799831205 |
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author | : Charles T. Horngren |
Publisher | : Pearson Educación |
Total Pages | : 724 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9789702606406 |
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Author | : |
Publisher | : |
Total Pages | : 730 |
Release | : 1995 |
Genre | : Hispanic American actors |
ISBN | : |
Author | : Juan Manuel Pérez Trujillo |
Publisher | : IICA |
Total Pages | : 66 |
Release | : 1985 |
Genre | : Veterinary public health |
ISBN | : 9789290390909 |
Author | : |
Publisher | : |
Total Pages | : 1168 |
Release | : 2006 |
Genre | : Biography |
ISBN | : |