Aba Bank Marketing
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Analyzing Financial Statements
| Author | : Thomas P. Carlin |
| Publisher | : |
| Total Pages | : 368 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : |
Aimed at commercial loan officers and officer trainees familiar with basic accounting principles and practices, this text details how to use advanced analytical techniques, including sensitivity analysis and operation leverage as well as providing the practice necessary to construct and analyze long-run, multiple year forecasts of income statements and balance sheets.
Legal Foundations in Banking
| Author | : American Bankers Association |
| Publisher | : |
| Total Pages | : 329 |
| Release | : 2018 |
| Genre | : Banking law |
| ISBN | : 9780899827100 |
Model Rules of Professional Conduct
| Author | : American Bar Association. House of Delegates |
| Publisher | : American Bar Association |
| Total Pages | : 216 |
| Release | : 2007 |
| Genre | : Law |
| ISBN | : 9781590318737 |
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Trust-Based Selling (PB)
| Author | : Charles H. Green |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 287 |
| Release | : 2005-12-08 |
| Genre | : Business & Economics |
| ISBN | : 0071502165 |
Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.
Consumer Lending
| Author | : Richard E. Beck (Jr.) |
| Publisher | : |
| Total Pages | : 448 |
| Release | : 2009 |
| Genre | : Bank loans |
| ISBN | : 9780899826301 |
Marketing for Bankers
| Author | : Mary A. Pezzullo |
| Publisher | : |
| Total Pages | : 564 |
| Release | : 1988 |
| Genre | : Bank marketing |
| ISBN | : 9780899823546 |
This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.
Bank 3.0
| Author | : Brett King |
| Publisher | : John Wiley & Sons |
| Total Pages | : 247 |
| Release | : 2012-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1118589645 |
The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. "On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice." —Gerry McGovern, author of Killer Web Content
