Research Handbook on Export Marketing

Research Handbook on Export Marketing
Author: Craig C. Julian
Publisher: Edward Elgar Publishing
Total Pages: 449
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1781954399

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Knowledge, Innovation and Internationalisation

Knowledge, Innovation and Internationalisation
Author: Piergiuseppe Morone
Publisher: Routledge
Total Pages: 319
Release: 2013-04-17
Genre: Business & Economics
ISBN: 1135927200

As firms increasingly rely on knowledge as a key factor for innovation, the ability to innovate is increasingly perceived as a key asset for being competitive in international markets. This new volume argues that innovation, knowledge and internationalisation should be viewed as tightly related concepts. It provides a stimulating and comprehensive framework for understanding key tendencies in modern economics, as well as an overview of the state of the art in the three fields covered. The first section explores in detail the relationship between knowledge and the innovative capability of firms, focussing on key topics such as social capital, intentional knowledge diffusion and unintentional knowledge spillovers. Section two examines the drivers and the impact of innovation strategies, assessing the role of technological advantage, networking and R & D investments in innovation, as well as the impact on innovation on the labour market. The third and final section examines the ongoing internationalisation process faced by ‘global’ economies. The topics explored in each section are tightly linked, ensuring that a strong thematic thread runs through the collection.

香港研究博士论文注释书目

香港研究博士论文注释书目
Author: Frank Joseph Shulman
Publisher: Hong Kong University Press
Total Pages: 878
Release: 2001-01-01
Genre: Language Arts & Disciplines
ISBN: 9789622093973

A descriptively annotated, multidisciplinary, cross-referenced and extensively indexed guide to 2,395 dissertations that are concerned either in whole or in part with Hong Kong and with Hong Kong Chinese students and emigres throughout the world.