Research on the Effects of Television Advertising on Children
| Author | : Richard Adler |
| Publisher | : Washington : National Science Foundation |
| Total Pages | : 244 |
| Release | : 1977 |
| Genre | : Child psychology |
| ISBN | : |
A Study Of Attitudes Toward Television Advertising
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
| Author | : Michael Levy |
| Publisher | : Springer |
| Total Pages | : 697 |
| Release | : 2015-01-29 |
| Genre | : Business & Economics |
| ISBN | : 3319131591 |
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
| Author | : Vinay Kothari |
| Publisher | : Springer |
| Total Pages | : 644 |
| Release | : 2015-05-13 |
| Genre | : Business & Economics |
| ISBN | : 3319169467 |
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Advertising and Hong Kong Society
| Author | : Kara Chan |
| Publisher | : Chinese University Press |
| Total Pages | : 250 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9789629962647 |
"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Advertising to Children on TV
| Author | : Barrie Gunter |
| Publisher | : Routledge |
| Total Pages | : 195 |
| Release | : 2004-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1135626316 |
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Television and Social Behavior
| Author | : John P. Murray |
| Publisher | : |
| Total Pages | : 624 |
| Release | : 1972 |
| Genre | : Aggressiveness |
| ISBN | : |
Television and Social Behavior: Television in day-to-day life: patterns of use
| Author | : John P. Murray |
| Publisher | : |
| Total Pages | : 616 |
| Release | : 1972 |
| Genre | : Aggressiveness |
| ISBN | : |
Current Research on Gender Issues in Advertising
| Author | : Yorgos Zotos |
| Publisher | : Routledge |
| Total Pages | : 188 |
| Release | : 2018-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1351213725 |
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
