This report describes the application of Bayesian statistical methods to several related problems arising in the estimation of mean daily traffic for roadway locations lacking permanent automatic traffic recorders. A lognormal regression model is fit to daily count data obtained from automatic traffic recorders, and this model is then used to develop (1) a heuristic algorithm for developing traffic sampling plans which minimize the likelihood of assigning a site to an incorrect factor group, (2) an empirical Bayes method for assigning a short-count site to a factor group using the information in a sample of traffic counts, and (3) an empirical Bayes estimator of mean daily traffic which allows for uncertainty concerning the appropriate factors to be used in adjusting a sample count.