A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders
Author: Charles Mitchell
Publisher:
Total Pages: 192
Release: 2001-08
Genre: Business failures
ISBN: 9781885073600

This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.

A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Export marketing
ISBN: 1607800071

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Author: Karla C. Shippey
Publisher: World Trade Press
Total Pages: 196
Release: 2009
Genre: Intellectual property (International law)
ISBN: 1607800055

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

Essentials of Business Communication

Essentials of Business Communication
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
Total Pages: 0
Release: 2004
Genre: Business communication
ISBN: 9780324233643

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.