A short course in international marketing blunders [electronic resource]
Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 187 |
Release | : 2009 |
Genre | : Business failures |
ISBN | : 160780008X |
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Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 187 |
Release | : 2009 |
Genre | : Business failures |
ISBN | : 160780008X |
Author | : Michael White |
Publisher | : Librix.eu |
Total Pages | : 188 |
Release | : 2009 |
Genre | : |
ISBN | : 8073997517 |
Author | : Charles Mitchell |
Publisher | : |
Total Pages | : 192 |
Release | : 2001-08 |
Genre | : Business failures |
ISBN | : 9781885073600 |
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Author | : Jeffrey E. Curry |
Publisher | : World Trade Press |
Total Pages | : 192 |
Release | : 2009 |
Genre | : Export marketing |
ISBN | : 1607800071 |
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author | : Karla C. Shippey |
Publisher | : World Trade Press |
Total Pages | : 196 |
Release | : 2009 |
Genre | : Intellectual property (International law) |
ISBN | : 1607800055 |
Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.
Author | : Michael D. White |
Publisher | : Laxmi Publications, Ltd. |
Total Pages | : 192 |
Release | : 2010 |
Genre | : Business failures |
ISBN | : 9788131807590 |
Author | : Mary Ellen Guffey |
Publisher | : South Western Educational Publishing |
Total Pages | : 0 |
Release | : 2004 |
Genre | : Business communication |
ISBN | : 9780324233643 |
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.