A short course in international marketing blunders [electronic resource]
Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 187 |
Release | : 2009 |
Genre | : Business failures |
ISBN | : 160780008X |
Download A Short Course In International Marketing Blunders full books in PDF, epub, and Kindle. Read online free A Short Course In International Marketing Blunders ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Michael White |
Publisher | : World Trade Press |
Total Pages | : 187 |
Release | : 2009 |
Genre | : Business failures |
ISBN | : 160780008X |
Author | : Michael White |
Publisher | : Librix.eu |
Total Pages | : 188 |
Release | : 2009 |
Genre | : |
ISBN | : 8073997517 |
Author | : Charles Mitchell |
Publisher | : |
Total Pages | : 192 |
Release | : 2001-08 |
Genre | : Business failures |
ISBN | : 9781885073600 |
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Author | : Michael D. White |
Publisher | : Laxmi Publications, Ltd. |
Total Pages | : 192 |
Release | : 2010 |
Genre | : Business failures |
ISBN | : 9788131807590 |
Author | : David A. Ricks |
Publisher | : John Wiley & Sons |
Total Pages | : 192 |
Release | : 2009-02-09 |
Genre | : Business & Economics |
ISBN | : 1405153172 |
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Author | : Zalfa Laili Hamzah |
Publisher | : Partridge Publishing Singapore |
Total Pages | : 98 |
Release | : 2020-12-21 |
Genre | : Business & Economics |
ISBN | : 1543761801 |
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Author | : Edward G. Hinkelman |
Publisher | : |
Total Pages | : 424 |
Release | : 1999 |
Genre | : Commerce |
ISBN | : |
The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
Author | : Del I. Hawkins |
Publisher | : Irwin/McGraw-Hill |
Total Pages | : 824 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : |
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.