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| Author | : Jeffrey E. Curry |
| Publisher | : World Trade Press |
| Total Pages | : 192 |
| Release | : 2009 |
| Genre | : Export marketing |
| ISBN | : 1607800071 |
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
| Author | : Michael White |
| Publisher | : World Trade Press |
| Total Pages | : 187 |
| Release | : 2009 |
| Genre | : Business failures |
| ISBN | : 160780008X |
| Author | : Michael White |
| Publisher | : Librix.eu |
| Total Pages | : 188 |
| Release | : 2009 |
| Genre | : |
| ISBN | : 8073997517 |
| Author | : Jeffrey Edmund Curry |
| Publisher | : |
| Total Pages | : 191 |
| Release | : 2009-09-01 |
| Genre | : |
| ISBN | : 9788126912506 |
| Author | : Charles Mitchell |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 2001-08 |
| Genre | : Business failures |
| ISBN | : 9781885073600 |
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
| Author | : Donald L. Brady |
| Publisher | : Routledge |
| Total Pages | : 576 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317471199 |
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
| Author | : Colin Gilligan |
| Publisher | : Routledge |
| Total Pages | : 330 |
| Release | : 2013-01-04 |
| Genre | : Business & Economics |
| ISBN | : 1135133867 |
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
| Author | : Masaaki Kotabe |
| Publisher | : |
| Total Pages | : 673 |
| Release | : 2017 |
| Genre | : Export marketing |
| ISBN | : 9781119298847 |
TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
