A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Export marketing
ISBN: 1607800071

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Introduction to International Economics

Introduction to International Economics
Author: Dominick Salvatore
Publisher:
Total Pages: 0
Release: 2004-10-29
Genre: International economic relations
ISBN: 9780471452201

How the world economy really works. From restrictions on the flow of international trade, to the globalization of capital markets, to the frequent financial and economic crises in emerging markets--the international economic problems facing the world today seem more challenging and complex than ever before. With Dominick Salvatore's straightforward, brief, real-world introduction to international economics, you can learn the essential principles you need to understand how the world economy works. A wealth of cases makes the material relevant. The text features 81 cases from economics and business (three to six per chapter). These real-world case studies are generally short and to the point, and illustrate the most important topics presented in the chapter. Chapters that deal with the same basic concept use a consistent example. The same graphical and numerical model is used in Chapters 2 through 6 (the chapters that deal with trade theory and policy) eliminating the need to start with a new example each time. Examples that use actual numbers and graphs are presented on scales. This makes the various concepts and theories presented more concrete, accessible, pertinent, and the graphs easier to read and understand. Helpful learning tools reinforce key concepts. Each chapter includes a wealth of learning tools, such as Learning Objectives, Key Terms, Concept Checks, Summaries, Review Questions and Problems, and Internet links. Web resources keep you up to date. The Companion Website (www.wiley.com/college/salvatore) for this text presents additional examples, cases, and theoretical points and questions, as well as problems that can be answered or solved using the Internet. The website is continuously updated to reflect important new developments in the international economy as they unfold.

International Economics

International Economics
Author: Charles van Marrewijk
Publisher: Oxford University Press, USA
Total Pages: 739
Release: 2007
Genre: Business & Economics
ISBN: 0199280983

Written from a European perspective, this text offers coverage of all the key elements of international economics: trade, money and finance. A firm emphasis is placed on ensuring that students understand how the theory relates to real world examples, providing undergraduate students witheverything they need to understand this course. Empirical and Political detail is given close attention. International Economics contains 32 chapters split into 2 parts with part one covering International Trade and Part two covering International Money. A comprehensive online study guide for students will support the text with further This text is supported by an Online Resource Centre that includes a comprehensive study guide to assist students in reinforcing what they have learnt and preparing for exams.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Author: Karla C. Shippey
Publisher: World Trade Press
Total Pages: 196
Release: 2009
Genre: Intellectual property (International law)
ISBN: 1607800055

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

International Economics

International Economics
Author: James Gerber
Publisher: Pearson
Total Pages: 0
Release: 2017-01-11
Genre: Commercial policy
ISBN: 9780134472096

For courses in international economics. Introduces international economics through accessible writing and real-life applications A principles- level introduction that's accessible to readers of all backgrounds, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher- level math. In addition, the text has a flexible approach, which includes self- contained chapters and comprehensive coverage, allowing readers to adapt its concepts to a wide range of possible uses. The 7th Edition includes a number of enhancements, such as updated tables and graphs, new case studies, and revised discussion of relevant topics. Also available with MyLab Economics MyLab(TM) Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Economics, search for: 0134640241 / 9780134640242 International Economics Plus MyLab Economics with Pearson eText -- Access Card Package, 7/e Package consists of: 0134472098 / 9780134472096 International Economics 013463666X / 9780134636665 MyLab Economics with Pearson eText -- Standalone Access Card -- for International Economics

International Economics Study Guide

International Economics Study Guide
Author: Stephen Ross Yeaple
Publisher: Macmillan
Total Pages: 388
Release: 2008-04-11
Genre: Business & Economics
ISBN: 9781429205924

For use with 'International Economics' this innovative resource reinforces the topics and key concepts covered in the text.

International Economics

International Economics
Author: Paul R. Krugman
Publisher: Prentice Hall
Total Pages: 753
Release: 2014-01-10
Genre: Business & Economics
ISBN: 9780133423648

For courses in International Economics, International Finance, and International Trade A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses. This program provides a better teaching and learning experience-for you and your students. It will help you to: * Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track. * Reveal theory and applications of trade and finance via a unified structure: Balanced coverage of theory and applications aids student retention and highlights the relevance of course material. * Give students learning tools to master course material: Numerous in-text learning resources engage students and encourage further exploration of course topics. * Provide the most updated coverage: Thoroughly updated content ensures that students are up to date on key economics issues. Note: If you are purchasing the standalone text or electronic version, MyEconLab does not come automatically packaged with the text. To purchase MyEconLab please visit www.myeconlab.com or you can purchase a package of the physical text + MyEconLab by searching for 0133826945 / 9780133826944. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.