A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Export marketing
ISBN: 1607800071

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international intellectual property rights [electronic resource]

A short course in international intellectual property rights [electronic resource]
Author: Karla C. Shippey
Publisher: World Trade Press
Total Pages: 196
Release: 2009
Genre: Intellectual property (International law)
ISBN: 1607800055

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

A Short Course in International Business Culture

A Short Course in International Business Culture
Author: Charles Mitchell
Publisher: World Trade Press
Total Pages: 192
Release: 2009
Genre: Business & Economics
ISBN: 1607800004

Short Course books are written from an international perspective for an international audience.

A Short Course in International Business Culture

A Short Course in International Business Culture
Author: Charles Mitchell
Publisher: World Trade Press
Total Pages: 196
Release: 1999
Genre: Business & Economics
ISBN: 9781885073549

Short Course books are written from an international perspective for an international audience.

International Management

International Management
Author: Dr Elizabeth Christopher
Publisher: Kogan Page Publishers
Total Pages: 408
Release: 2012-08-03
Genre: Business & Economics
ISBN: 0749465298

Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals. International Management is a practical and comprehensive textbook for successful negotiation in a world rich not only in cultural diversity but also in convergence. It also covers the ethical, moral and environmental ramifications of business today and the corporate leaders who are learning to manage their businesses across nations and continents, not only profitably but in ways that contribute to societies overall through economic, environmental and social action. International Management is an indispensable guide for students and practitioners to key issues of cross-cultural management, suitable to accompany online or private studies, or a teaching unit within professional and university graduate studies of international management. Online supporting resources for this book include lecture slides and notes for academics.

Business Ethics For Dummies

Business Ethics For Dummies
Author: Norman E. Bowie
Publisher: John Wiley & Sons
Total Pages: 326
Release: 2011-02-09
Genre: Business & Economics
ISBN: 1118020626

The tools you need to deal with ethical dilemmas in business In today's world, it's increasingly important for all businesses and government agencies to implement ethical conduct in the workplace. Therefore, business ethics has become required coursework for most students in undergraduate and postgraduate business programs. Mapping to a business ethics course, Business Ethics For Dummies examines ethical theory and discusses the moral issues facing corporate America. It covers topics such as conflicts of interest, trade secrets and insider trading, product safety and product liability, hiring, drug testing, sexual harassment, diversity, and much more. The basics of ethics and making ethical decisions How-tos on incorporating business ethics in the workplace A discussion of moral issues facing corporate America Packed with easy-to-understand explanations and examples, Business Ethics For Dummies is a helpful resource for students, professors, business owners, managers, and CEOs who seek a clear understanding of the importance of ethics.