The Authority Guide to PR for Small Businesses

The Authority Guide to PR for Small Businesses
Author: Steve Bustin
Publisher: SRA Books
Total Pages: 82
Release: 2017-04-03
Genre: Business & Economics
ISBN: 1909116874

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

The Practice of Government Public Relations

The Practice of Government Public Relations
Author: Mordecai Lee
Publisher: Routledge
Total Pages: 274
Release: 2017-09-25
Genre: Political Science
ISBN: 1351541358

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Public Relations

Public Relations
Author: Philip Henslowe
Publisher: Kogan Page Publishers
Total Pages: 164
Release: 2003
Genre: Business & Economics
ISBN: 9780749440725

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

The Authority Guide to Writing and Implementing a Marketing Plan

The Authority Guide to Writing and Implementing a Marketing Plan
Author: Ambrose Blowfield
Publisher: SRA Books
Total Pages: 76
Release: 2017-07-17
Genre: Business & Economics
ISBN: 1909116904

Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}

Spin Sucks

Spin Sucks
Author: Gini Dietrich
Publisher: Pearson Education
Total Pages: 165
Release: 2014
Genre: Business & Economics
ISBN: 078974886X

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

The Public Relations Handbook

The Public Relations Handbook
Author: Alison Theaker
Publisher: Routledge
Total Pages: 377
Release: 2004-08-02
Genre: Business & Economics
ISBN: 1134369220

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Digital PR

Digital PR
Author: Danny Whatmough
Publisher: Emerald Group Publishing
Total Pages: 187
Release: 2018-11-13
Genre: Business & Economics
ISBN: 1787566226

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Monthly Catalog of United States Government Publications

Monthly Catalog of United States Government Publications
Author: United States. Superintendent of Documents
Publisher:
Total Pages:
Release: 1985
Genre: Government publications
ISBN:

February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index

Smaller government

Smaller government
Author: Great Britain: Parliament: House of Commons: Public Administration Select Committee
Publisher: The Stationery Office
Total Pages: 134
Release: 2011-01-07
Genre: Political Science
ISBN: 9780215555823

The Government review of public bodies focused on whether a body's functions were necessary, and if it thought they were, whether it had to be delivered at arm's length from Government. The review was poorly managed: no meaningful consultation; the tests used were not clearly defined; and no proper procedure for departments to follow. The Bill giving the power to bring about these changes was equally badly drafted. Now the Government faces the much larger challenge of successfully implementing these reforms. The Cabinet Office should issue clear guidance on how to manage this transition. The Committee has developed, with the National Audit Office, its own guidance which departments could use. The Government wanted to increase accountability by bringing functions previously discharged by public bodies back in to central departments, thus making ministers directly responsible for the decisions taken. But stakeholders and civil society play an important role providing challenge and criticism to public bodies on a day to day basis and it is easiest for them to perform this role when they have a clearly identified body to engage with, not a homogenous central department. There is a way to meet both demands: set these bodies up as executive agencies. There is a need for a simplified system for public bodies so that it is clear to everyone who is responsible for what, and how much input it is right for the Government to have. The review represents a missed opportunity to reassess what functions public bodies are needed to perform.