A Public Relations Guide For Extension Work
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Author | : University of Puerto Rico (Río Piedras Campus). College of Agriculture and Mechanic Arts. Agricultural Extension Service |
Publisher | : |
Total Pages | : 46 |
Release | : 1959 |
Genre | : Agricultural extension work |
ISBN | : |
Author | : Puerto Rico. University. College of Agriculture and Mechanic Arts. Agricultural Extension Service |
Publisher | : |
Total Pages | : 36 |
Release | : 1956 |
Genre | : |
ISBN | : |
Author | : University of Puerto Rico (Río Piedras Campus). Agricultural Experiment Station |
Publisher | : |
Total Pages | : 36 |
Release | : 1954* |
Genre | : |
ISBN | : |
Author | : Joseph Di Franco |
Publisher | : Bib. Orton IICA / CATIE |
Total Pages | : 104 |
Release | : 1963 |
Genre | : Agricultural extension work |
ISBN | : |
Author | : M. Larry Litwin |
Publisher | : AuthorHouse |
Total Pages | : 586 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1438994753 |
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Author | : Mark Weiner |
Publisher | : John Wiley & Sons |
Total Pages | : 274 |
Release | : 2006-06-12 |
Genre | : Business & Economics |
ISBN | : 0787985996 |
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author | : |
Publisher | : Bib. Orton IICA / CATIE |
Total Pages | : 80 |
Release | : |
Genre | : |
ISBN | : |
Author | : Alison Theaker |
Publisher | : Routledge |
Total Pages | : 402 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0415676479 |
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Author | : |
Publisher | : Bib. Orton IICA / CATIE |
Total Pages | : 226 |
Release | : |
Genre | : |
ISBN | : |
Author | : |
Publisher | : IICA |
Total Pages | : 68 |
Release | : |
Genre | : |
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