Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
Author: Yoram Wind
Publisher: Springer Science & Business Media
Total Pages: 343
Release: 2013-06-05
Genre: Business & Economics
ISBN: 0387286926

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Marketing Research

Marketing Research
Author: Daniel Nunan
Publisher: Pearson UK
Total Pages: 1658
Release: 2020
Genre: Electronic books
ISBN: 1292308761

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

Review of Marketing Research

Review of Marketing Research
Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
Total Pages: 331
Release: 2010-12-02
Genre: Business & Economics
ISBN: 0857244752

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

Modern Multidimensional Scaling

Modern Multidimensional Scaling
Author: Ingwer Borg
Publisher: Springer Science & Business Media
Total Pages: 469
Release: 2013-04-18
Genre: Mathematics
ISBN: 1475727119

Multidimensional scaling (MDS) is a technique for the analysis of similarity or dissimilarity data on a set of objects. Such data may be intercorrelations of test items, ratings of similarity on political candidates, or trade indices for a set of countries. MDS attempts to model such data as distances among points in a geometric space. The main reason for doing this is that one wants a graphical display of the structure of the data, one that is much easier to understand than an array of numbers and, moreover, one that displays the essential information in the data, smoothing out noise. There are numerous varieties of MDS. Some facets for distinguishing among them are the particular type of geometry into which one wants to map the data, the mapping function, the algorithms used to find an optimal data representation, the treatment of statistical error in the models, or the possibility to represent not just one but several similarity matrices at the same time. Other facets relate to the different purposes for which MDS has been used, to various ways of looking at or "interpreting" an MDS representation, or to differences in the data required for the particular models. In this book, we give a fairly comprehensive presentation of MDS. For the reader with applied interests only, the first six chapters of Part I should be sufficient. They explain the basic notions of ordinary MDS, with an emphasis on how MDS can be helpful in answering substantive questions.

The Method of Response Function in Psychology & Sociology

The Method of Response Function in Psychology & Sociology
Author: Irina G. Malkina-Pykh
Publisher: WIT Press
Total Pages: 269
Release: 2013
Genre: Psychology
ISBN: 184564686X

Social (psychological and sociological) systems present considerable difficulties for modellers due to their complexity, multidimensionality, uncertainty and irreducibility. The book proposes that response functions (MRF) be used as a method of constructing purposeful, credible and integrated social systems' models from data and prior knowledge or information. A semi-empirical, or "grey-box", MRF model may be regarded as a trade-off between a knowledge-based model and a "black-box" (empirical) model. It may embody all the existing knowledge on the process (or a part thereof) and, in addition, it relies on parameterised functions, whose parameters are determined from measurements. Observations contain hidden information on the processes under consideration and one of the main purposes of the proposed method is to "extract" and describe these hidden relationships. Parameterisation offers ways to couple qualitative with quantitative analysis. This combination makes it possible to take into account all the phenomena that are not modelled with the required accuracy through prior knowledge. Although only a simplified picture of the processes is modelled, a "grey box" system model provides some insight into the system processes. These processes are featured by chains of causality, highlighting stressors and variables responsive to stressors. The method of response functions is a nonlinear regression method that implies credible models in the sense that they are identifiable and, hopefully, explain system output behaviour satisfactorily. For case studies the authors have selected the problems usually studied by psychologists and sociologists with statistical procedures, such as investigation of variance and discriminant analysis based on the general linear model or one of its multivariate generalisations (structural equation models, etc.); disordered eating and obesity; subjective well-being and alexithymia. An accompanying CD-ROM contains the demonstration versions of three models that are discussed in the various chapters.The Method of Response Functions in Psychology and Sociology is aimed at Mathematical Psychologists; Mathematical Sociologists; Applied Psychologists; Sociologists and Social Practitioners. It will also be suitable for use on undergraduate as well as graduate and postgraduate courses specializing in these areas.

Handbook of Choice Modelling

Handbook of Choice Modelling
Author: Stephane Hess
Publisher: Edward Elgar Publishing
Total Pages: 721
Release: 2014-08-29
Genre: Business & Economics
ISBN: 1781003157

The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for d