Marketing the Arts

Marketing the Arts
Author: Finola Kerrigan
Publisher: Routledge
Total Pages: 400
Release: 2010-04-27
Genre: Art
ISBN: 1136995013

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

The Artist's Way

The Artist's Way
Author: Julia Cameron
Publisher: Penguin
Total Pages: 295
Release: 2002-03-04
Genre: Self-Help
ISBN: 1101156880

"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

A New Approach to the Arts

A New Approach to the Arts
Author: Peter Moore
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2024-09-02
Genre: Philosophy
ISBN: 9783031614286

This book considers how art actually works, how the various art forms connect with the world of ordinary human experience. Many books approach the subject from the top down, through topics such as the nature of beauty, the meaning of art, aesthetic judgement, and so on. The present book examines the subject from the ground up, so to speak, showing how the creation and appreciation of art spring from innate human needs and capacities. What we call ‘the arts’ emerge organically from the habitual activities through which human beings represent the world to themselves and others. Artistic representation, always more than mere imitation, is a reaching for the spirit of a subject, a revealing of the implicit, a refreshing of the overly familiar. A key idea is that art is representation through convention – that artistic conventions, far from inhibiting the work of the artist, are vital to artistic creativity.

Toward a Simpler Way of Life

Toward a Simpler Way of Life
Author: Robert Winter
Publisher: Univ of California Press
Total Pages: 328
Release: 1997
Genre: Architecture
ISBN: 9780520209169

Anti-commercial and anti-modern, the California Arts and Crafts Movement drew upon the decorative schemes of English Tudor, Swiss chalet, Japanese temple, and Spanish mission, evoking an earlier time before modern industry and technology intruded. This book celebrates the Movement with chapters on architects such as Bernard Maybeck, Charles and Henry Greene, John Galen Howard, and Julia Morgan. 365 duotone photos.

Encountering Children's Literature

Encountering Children's Literature
Author: Jane M. Gangi
Publisher: Allyn & Bacon
Total Pages: 364
Release: 2004
Genre: Education
ISBN:

"In this text, Jane M. Gangi gives us a new perspective on how integrating the fine arts and literature fosters the active participation and in-depth understanding that is as important for children as it is for teachers. The heart of the book is a comprehensive treatment of children's literature, with a strong emphasis on multicultural and international literature."--Jaquette.

Along the Way

Along the Way
Author: Sandra Bloodworth
Publisher:
Total Pages: 222
Release: 2006
Genre: Art
ISBN:

The authors conduct a tour through New York's underground museum of contemporary art, works commissioned by MTA Arts for Transit for the subway system. 200 full-color illustrations.

The Artist's Way

The Artist's Way
Author: Julia Cameron
Publisher: Souvenir Press
Total Pages: 256
Release: 2020-04-02
Genre: Religion
ISBN: 1782837655

'A really good starting point to discover what lights you up' - Emma Gannon 'Unlock your inner creativity and ease your anxiety' Daily Telegraph THE MULTI-MILLION-COPY WORLDWIDE BESTSELLER Since its first publication, The Artist's Way has inspired the genius of Elizabeth Gilbert, Tim Ferriss, Reese Witherspoon, Kerry Washington and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron guides readers in uncovering problems and pressure points that may be restricting their creative flow and offers techniques to open up opportunities for growth and self-discovery. A revolutionary programme for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life. 'Each time I've learned something important and surprising about myself and my work ... Without The Artist's Way, there would have been no Eat, Pray, Love' - Elizabeth Gilbert

Approaches to Art

Approaches to Art
Author: Ferdinanda Florence
Publisher: Cognella Academic Publishing
Total Pages:
Release: 2020-05-03
Genre:
ISBN: 9781516583614

Written to engage and inspire students with little or no previous experience in studio art or art history, the third edition of Approaches to Art: A New Introduction to Art History employs an accessible postmodern approach to a general education course, introducing readers to seminal works of art throughout time. This edition features increased coverage of art by people of color and women, exposing students to diverse artists and restructuring the ways in which "key figures" and "important artists" are introduced to them. The text features more than 100 new images and a timely focus on issues of agency, identity, and social equity. The book includes the essential information presented in an introductory art history course--visual elements, principles of design, style, media, and historical context--in a compelling format that encourages critical thinking and multicultural visual literacy. Students learn not only the parts of art, but also develop a deeper understanding of art's power to communicate on multiple levels--universal, cultural, and personal.