A Narrative Approach To Business Growth
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Author | : Mona Ericson |
Publisher | : Edward Elgar Publishing |
Total Pages | : 201 |
Release | : 2010-01-01 |
Genre | : Business & Economics |
ISBN | : 1849808015 |
The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling - one of the most fundamental features of human life. Thus, the concepts of business growth and entrepreneurial activity described in this book are brought to life for the student, scholar and reader in a way that more conventional analyses cannot achieve. The author also uses the concept of plot as a means to interconnect practitioners growth-related activities and concomitant changes. The firm becomes a living and evolving concept rather than a singular unit to be studied. A Narrative Approach to Business Growth offers a detailed case study that illustrates the value of this increasingly important approach to the study of business growth. The rich, empirically oriented material in this book allows the reader to make sense of, learn about and vicariously experience a variety of growth activities and their dynamic relationships. Scholars and students of business growth, entrepreneurship and strategy will find this bookcompelling and eye-opening.
Author | : Micael Dahlen |
Publisher | : John Wiley & Sons |
Total Pages | : 613 |
Release | : 2009-12-21 |
Genre | : Business & Economics |
ISBN | : 0470319925 |
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author | : Ericson, Mona |
Publisher | : Edward Elgar Publishing |
Total Pages | : 176 |
Release | : 2021-10-12 |
Genre | : Business & Economics |
ISBN | : 1800379072 |
This insightful and innovative book proposes a new theory of socio-material weaving for studying and understanding family business. It dissolves the family business into activities, constituted of the sociality of human interactions and relations and interwoven with materials that extend in both a bodily-lived and spatial existential sense.
Author | : Ellen Korsager |
Publisher | : Routledge |
Total Pages | : 176 |
Release | : 2018-09-14 |
Genre | : Business & Economics |
ISBN | : 1351395602 |
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars depict growth as the result of clever analyses and rational resource exploitation. Entrepreneurship scholars - ever engrossed by successful start-ups - have pondered why growth sometimes comes fast and sometimes never at all, while the field of business history has given countless examples of growing firms in a range of different settings. Yet despite research across fields, our knowledge of how growth in a firm actually comes about is limited and we still know little about the process. This book offers a new reading of economist Edith Penrose’s The Theory of the Growth of the Firm. The bold statement is that although Penrose’s work - across fields and generations - is amongst the most quoted on firm growth, the basic points of her work have yet to be realized and explored empirically. Essentially, growth is created by a dynamic interrelation between the firm’s self-conception and its image of context. Based on these two subjective categories, the firm makes decisions and its actions lead it to develop along a particular path. To Penrose this is the basic engine that drives the growth and development of firms. This book discusses how the engine of firm growth can be captured in empirical analysis using interpretative theory and narrative methods inspired by recent streams of research in business history.
Author | : Karin Thier |
Publisher | : Springer |
Total Pages | : 127 |
Release | : 2018-03-31 |
Genre | : Business & Economics |
ISBN | : 3662563835 |
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Author | : Mona Margareta Ericson |
Publisher | : Cambridge University Press |
Total Pages | : 165 |
Release | : 2018-01-25 |
Genre | : Business & Economics |
ISBN | : 1108386377 |
In recent years, corporate accounting scandals have received considerable media attention, raising concerns about unethical practice in the business world. Faced with a decline in society's trust in business, research into the ethics of organisations and their leaders is now of critical importance. In this timely book, Ericson focuses on the moral human agency involved in business by leading the reader through the full span of the activities involved in coffee production, from-bean-to-cup. Illustrating the ethical implications and opportunities involved in producing Löfbergs coffee, Ericson highlights the importance of the morally-imbued connections made between practitioners and other participants. These activities can contribute to a sustainable, profitable and competitive future whilst, at the same time, accounting for justice through a reciprocity of mutual benefit, respect and meaning. Promoting the reintroduction of ethics in strategy research, this book will be of great interest and use to strategy researchers, business leaders and sustainability directors.
Author | : Helén Anderson |
Publisher | : Routledge |
Total Pages | : 294 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0415536529 |
A merger or an acquisition is usually a challenging endeavor which aims to create value for the owner. However, stakeholder theory shows how such a narrow and one-sided focus is detrimental to value-creation in general -not only for other stakeholders within and outside the organization - but also for the owner. This book shows how different stakeholders, internal and external, may play a critical role during a merger or an acquisition process. It builds on empirical examples that illustrate how various stakeholders play active roles throughout the different phases, and ultimately affect the outcome and the value formation process of the merger or the acquisition.
Author | : Andrew Johnston |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2021-02-26 |
Genre | : Business & Economics |
ISBN | : 1789903386 |
Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.
Author | : J. Sydow |
Publisher | : Springer |
Total Pages | : 275 |
Release | : 2013-01-11 |
Genre | : Business & Economics |
ISBN | : 0230392830 |
Management and organization research has rediscovered individual agency, innovation and entrepreneurship. As such, there is a risk of overlooking the power of self-reinforcing processes in and among organizations. This volume redirects attention to these processes, including: escalating commitment, organizational imprinting and path dependence.
Author | : Christi Lockwood |
Publisher | : Emerald Group Publishing |
Total Pages | : 356 |
Release | : 2022-04-18 |
Genre | : Social Science |
ISBN | : 1802622071 |
With contributions from some of the field’s leading scholars, this volume aims to further expand the agenda and scope of cultural entrepreneurship research by broadening what culture encompasses and what entrepreneurship entails.