A Management Guide To Public Relations
Download A Management Guide To Public Relations full books in PDF, epub, and Kindle. Read online free A Management Guide To Public Relations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Tom Watson |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 228 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780749443061 |
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
| Author | : Anne Gregory |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 200 |
| Release | : 2010-06-03 |
| Genre | : Business & Economics |
| ISBN | : 074945928X |
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
| Author | : Edward J. Lordan |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 196 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780830415946 |
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
| Author | : Peter M. Smudde |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 352 |
| Release | : 2014-11-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780199985173 |
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
| Author | : Patricia J. Parsons |
| Publisher | : Routledge |
| Total Pages | : 83 |
| Release | : 2003-10-17 |
| Genre | : Business & Economics |
| ISBN | : 1135624763 |
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
| Author | : Don W. Stacks |
| Publisher | : Business Expert Press |
| Total Pages | : 242 |
| Release | : 2010-07-06 |
| Genre | : Business & Economics |
| ISBN | : 1606491024 |
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
| Author | : Lee Hastings Bristol |
| Publisher | : New York : Scribner |
| Total Pages | : 334 |
| Release | : 1960 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Thomas L. Harris |
| Publisher | : |
| Total Pages | : 546 |
| Release | : 1991-02-07 |
| Genre | : Business & Economics |
| ISBN | : |
The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
| Author | : Joe Marconi |
| Publisher | : Racom Communications |
| Total Pages | : 400 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : |
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.
| Author | : Thomas L. Harris |
| Publisher | : Thomson South-Western |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Corporations |
| ISBN | : 9780324312102 |
This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strategic tool, to achieve measurable and actionable marketing objectives. Not dissimilar to the concept of 'Integrated Marketing Communications', MPR seeks to read one's market, determine need, and build a marketing program (both communciation and marketing strategy) from the outside in: determine the way customers want to learn about your product and develop a strategy to create awareness, communcate the benefits, and instill a motivation to purchase.
