A History Of The Packard Motor Car Company From 1899 To 1929
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Author | : Arthur W. Einstein, Jr. |
Publisher | : McFarland |
Total Pages | : 283 |
Release | : 2014-01-10 |
Genre | : Transportation |
ISBN | : 0786456612 |
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author | : Joyce S. Peterson |
Publisher | : State University of New York Press |
Total Pages | : 250 |
Release | : 1987-11-01 |
Genre | : Political Science |
ISBN | : 1438415982 |
This book is a comprehensive history of automobile workers in the pre-union era. It covers changes in the kinds of workers who staffed the auto factories, developments in the labor process and in overall conditions of work, daily life outside the factories, informal responses of workers to routinized, monotonous, and highly structured work, and automobile worker unions before the creation of the United Automobile Workers. Although the 1920s were seen at the time as a period of peaceful and cooperative labor relations, author Joyce Peterson looks beneath the surface to discover the many ways in which auto workers expressed their displeasure with and attempted to fight against working conditions. The book also examines the Briggs strike of 1933, the first strike to significantly register the impact of the Great Depression upon the automobile industry and to mark the end of the pre-union era. The automobile industry was a model of twentieth century mass production techniques, of managerial organization, and of labor relations. Studying automobile workers in their historical and social setting explains a great deal about the nature of modern industry—how it affects the daily life and work of employees and how workers see themselves as individuals and members of a working class.
Author | : Diane B. Abbott |
Publisher | : |
Total Pages | : 348 |
Release | : 1976 |
Genre | : Industrial archaeology |
ISBN | : |
Author | : Charles K. Hyde |
Publisher | : |
Total Pages | : 348 |
Release | : 1976 |
Genre | : Civil engineering |
ISBN | : |
Author | : John Cunningham Wood |
Publisher | : Taylor & Francis |
Total Pages | : 480 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780415248297 |
This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.
Author | : Sinclair Powell |
Publisher | : SAE International |
Total Pages | : 534 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : |
This book examines the history of the H.H. Franklin Company, which made significant contributions to the American automobile scene during the first third of the twentieth century. From 1902 to 1934, Franklin produced high quality, luxury cars, including America's only truly successful gasoline-powered motor car incorporating an air-cooled engine. Based on extensive research, author Sinclair Powell tells the story of the partnership of Herbert H. Franklin, skilled in business, advertising and public relations, and John Wilkinson, the engineer and designer who developed an automobile which was a pacesetter in its day. The book also describes how the Syracuse-based Franklin Company was a pioneer in research, production and employee relations. Covering the company's glory years, and its decline during the Depression, The Franklin Automobile Company, also humanizes the story via the reminiscences of surviving employees of the firm.
Author | : Yannick Lung |
Publisher | : Routledge |
Total Pages | : 415 |
Release | : 2018-08-14 |
Genre | : Social Science |
ISBN | : 0429839936 |
First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.
Author | : Wayne Andrews |
Publisher | : Wayne State University Press |
Total Pages | : 190 |
Release | : 1982 |
Genre | : Architecture |
ISBN | : 9780814317198 |
A pictorial survey of Michigan architecture from 1831 to the present. Architecture in Michigan, a pictorial survey of Michigan architecture from 1831 to the present, explores the architecture of Detroit and many other cities, towns, and villages. Here is Romantic Michigan, before the Civil War, with dozens of examples of Greek, Gothic, and Italian villas from Grosse lIe to Grass Lake, Tecumseh, and Ypsilanti, as well as Gothic churches. Then there is Glorious Michigan of the exuberant 1870s and 1880s, when architects evoked the Paris of the Second Empire and the doctrine of John Ruskin cast its peculiar spell. And Discreet Michigan, when the wealthy, following the lead of the Vanderbilts in New York, revived the Renaissance as the proper style for Michigan dynasties. And finally Modern Michigan, with Albert Kahn, the greatest factory architect in history, Eliel and Eero Saarinen, the talented Finns, the time when the buildings of modern Michigan began to acquire an international reputation. The expanded text of this unique book dips deep into Michigan history, covering every generation since Michigan entered the Union in 1837.
Author | : |
Publisher | : |
Total Pages | : 1148 |
Release | : 1995 |
Genre | : Automobiles |
ISBN | : |
Author | : Philip Van Doren Stern |
Publisher | : New York, Viking |
Total Pages | : 268 |
Release | : 1953 |
Genre | : Automobile industry and trade |
ISBN | : |