Magazines and the Making of America

Magazines and the Making of America
Author: Heather A. Haveman
Publisher: Princeton University Press
Total Pages: 428
Release: 2015-09
Genre: Business & Economics
ISBN: 0691164401

From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age. How did a magazine industry emerge in the United States, where there were once only amateur authors, clumsy technologies for production and distribution, and sparse reader demand? What legitimated magazines as they competed with other media, such as newspapers, books, and letters? And what role did magazines play in the integration or division of American society? From their first appearance in 1741, magazines brought together like-minded people, wherever they were located and whatever interests they shared. As America became socially differentiated, magazines engaged and empowered diverse communities of faith, purpose, and practice. Religious groups could distinguish themselves from others and demarcate their identities. Social-reform movements could energize activists across the country to push for change. People in specialized occupations could meet and learn from one another to improve their practices. Magazines built translocal communities—collections of people with common interests who were geographically dispersed and could not easily meet face-to-face. By supporting communities that crossed various axes of social structure, magazines also fostered pluralistic integration. Looking at the important role that magazines had in mediating and sustaining critical debates and diverse groups of people, Magazines and the Making of America considers how these print publications helped construct a distinctly American society.

Handbook of the American Short Story

Handbook of the American Short Story
Author: Erik Redling
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 512
Release: 2022-01-19
Genre: Literary Criticism
ISBN: 3110585324

The American short story has always been characterized by exciting aesthetic innovations and an immense range of topics. This handbook offers students and researchers a comprehensive introduction to the multifaceted genre with a special focus on recent developments due to the rise of new media. Part I provides systematic overviews of significant contexts ranging from historical-political backgrounds, short story theories developed by writers, print and digital culture, to current theoretical approaches and canon formation. Part II consists of 35 paired readings of representative short stories by eminent authors, charting major steps in the evolution of the American short story from its beginnings as an art form in the early nineteenth century up to the digital age. The handbook examines historically, methodologically, and theoretically the coming together of the enduring narrative practice of compression and concision in American literature. It offers fresh and original readings relevant to studying the American short story and shows how the genre performs American culture.

Personalities and Products

Personalities and Products
Author: Edd C. Applegate
Publisher: Bloomsbury Publishing USA
Total Pages: 192
Release: 1998-01-21
Genre: Social Science
ISBN: 0313029946

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

To Read My Heart

To Read My Heart
Author: Lucia McMahon
Publisher: University of Pennsylvania Press
Total Pages: 438
Release: 2015-08-19
Genre: History
ISBN: 1512805793

"The Journal of Rachel Van Dyke," a compelling primary document previously unpublished, offers insights into the life and mind of a seventeen-year-old young woman, while also providing a fascinating window into the cultural and social landscape of the early national period. Rachel was a thoughtful, intelligent, observer, and her journal is an important account of upper- and middle-class life in the growing city of New Brunswick, New Jersey. Her entries reveal her remarkably studied views on social customs, marriage, gender roles, friendship, and religion. The journal is dominated by two interrelated themes: Rachel's desire to broaden her knowledge and her friendship with her teacher, Ebenezer Grosvenor. Since Ebenezer was both her teacher and her romantic interest, it is impossible to distinguish between the themes of education and romance that dominate her writings. On several occasions, Rachel and Ebenezer exchanged their private journals with each other. During these exchanges, Ebenezer added comments in the margins of Rachel's journal, producing areas of written "conversation" between them. The marginalia adds to the complexity of the journal and provides evidence of and insight into Rachel's romantic and intellectual relationship with him. The written interactions between Rachel and Ebenezer, together with discussions of friendship and courtship rituals provided throughout the journal, enrich our understanding of social life during the early national period. To Read My Heart will be of interest to students of American history, women's studies, and nineteenth-century literature; all readers will be captivated by the rich expression and emotional experience of the journal. Whether she is relating the story of a young friend's wedding, the death of a small boy, or the capture of a slave in Guinea, Rachel's pages have universal appeal as she seeks to understand her own role as an emerging adult.

To Read My Heart

To Read My Heart
Author: Rachel Van Dyke
Publisher: University of Pennsylvania Press
Total Pages: 437
Release: 2000-07-06
Genre: Biography & Autobiography
ISBN: 0812235495

Her entries reveal her remarkably considered views on social customs, marriage, gender roles, friendship, and religion.".

The Origins of American Politics

The Origins of American Politics
Author: Bernard Bailyn
Publisher: Vintage
Total Pages: 193
Release: 2011-06-29
Genre: History
ISBN: 0307798518

"An astonishing range of reading in contemporary tracts and modern authorities is manifest, and many aspects of British and colonial affairs are illuminated. As a political analysis this very important contribution will be hard to refute...." —Frederick B. Tolles, Political Science Quarterly "He produces historical analysis which is as revealing to the political scientist or sociologist as to the historian, of the significance of social and cultural forces on political changes in eighteenth-century America." —John D. Lees, Cambridge University Press "...these well-argued essays represent the first sustained and systematic attempt to provide a comprehensive and integrated analysis of all elements of American political life during the late colonial period...the author has once again put all students concerned with colonial America heavily in his intellectual debt." —Jack P. Greene, The New York Historical Society Quarterly "...Mr. Bailyn brings to his effort a splendid gift for pertinent curiosity. What he has found, and what patterns he has made of his findings, light our way through his longitudes and latitudes of scholarly precision." —Charles Poore, The New York Times

The Routledge Handbook of Magazine Research

The Routledge Handbook of Magazine Research
Author: David Abrahamson
Publisher: Routledge
Total Pages: 670
Release: 2015-06-05
Genre: Language Arts & Disciplines
ISBN: 1317524535

Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

The Structure of International Publishing in the 1990s

The Structure of International Publishing in the 1990s
Author: Beth Luey
Publisher: Routledge
Total Pages: 247
Release: 2021-09-28
Genre: Language Arts & Disciplines
ISBN: 1000664406

The past decade has brought dramatic changes to the publishing industry. Publishing companies merged with one another or were bought by larger companies or media conglomerates; mergers and acquisitions crossed national boundaries and language barriers; technological advances altered the publication process and made available new media and the re-examination of the established print media. This volume examines these changes and illuminates the various prospects for the future of publishing in the coming decade.