A Guide To Market Forces
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Author | : Masako Huisman |
Publisher | : |
Total Pages | : 116 |
Release | : 2021-08-03 |
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ISBN | : |
Market forces are those that affect the supply, demand, and price of products, and they come in many forms. In this thought-provoking book, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity. This book offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site. It provides a comprehensive understanding of the impact of these market forces to prepare providers to think, plan, and operate more strategically for success.
Author | : Ricci |
Publisher | : |
Total Pages | : 224 |
Release | : 2002-11 |
Genre | : |
ISBN | : 9781578515226 |
When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company’s future? These are the billion-dollar questions facing all companies competing in highly connected markets—and today’s answers will determine tomorrow’s market leaders. In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products—and of consumer goods that contain digital components—force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can’t be upgraded or services that can’t be extended. So customers buy from the company that they believe will be the long-term—indeed, the inevitable—winner. They buy from the company that has what the authors call momentum. More than sheer motion, momentum is mass, speed, and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it—and want to go with it. Ricci and Volkmann provide a practical formula—borrowed from the world of physics and proven in the marketplace—for how companies build and sustain momentum. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the “six forces of digital differentiation” that characterize “inevitable” market winners in the customer’s mind. Ricci and Volkmann introduce a “momentum index” that will enable senior management, product marketers, and marketing communication strategists to: - Measure a brand’s momentum against that of its competitors Diagnose a company’s strengths and weaknesses as a market contender - Develop an action plan for sustaining or strengthening a competitive position - Apply momentum strategies to the digital features of traditional offerings For anyone responsible for managing or communicating about a company and its brands, this book shows how companies can ride momentum to industry dominance. Ron Ricci is Vice President of Marketing for Cisco Systems. John Volkmann is Vice President of Strategic Communications at Advanced Micro Devices.
Author | : |
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Total Pages | : |
Release | : 2016 |
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Author | : Clifford Winston |
Publisher | : Brookings Institution Press |
Total Pages | : 308 |
Release | : 2021-08-17 |
Genre | : Business & Economics |
ISBN | : 0815739338 |
Focusing on ways that markets work with, rather than against, governments to enhance public welfare. The optimal mix of market forces and government intervention to allocate resources is one of the longest-standing problems facing human civilization. At the theoretical extremes, resources in centrally planned economies are allocated by the government, while resources in capitalist economies are allocated by private markets. In practice, market forces and government interventions co-exist to allocate goods and services in a political environment with shifting pressures to give one approach more responsibility than the other. Current public attitudes toward markets are at a low point in the wake of the Great Recession and the growth in income inequality that began in the 1970s. However, in this book, noted Brookings economist Clifford Winston argues that it is a serious mistake to overlook that markets will be a critical part of the solution to any public objective—whether it be to reduce inequality, stimulate long-term growth, slow climate change, or eliminate COVID 19. In Winston's view, policymakers should be much more aware of the many ways that markets help government to achieve economic and social goals and the potential that markets have to provide greater assistance in achieving those goals. Winston synthesizes the empirical evidence on the efficacy of markets in helping to protect consumers against anti-competitive behavior and when technology appears to prevent price competition; to enable individuals to make more informed decisions; and to reduce negative externalities, improve public production, and encourage innovations. Importantly, Winston presents evidence indicating how markets can also help to reduce poverty, promote fairness in labor markets, and provide merit goods. Winston subjects his assessment to a robustness test by explaining how market forces have helped to address the COVID-19 pandemic by, for example, finding new ways for people to work safely and providing incentives for pharmaceutical companies to develop safe and effective vaccines. Winston takes a proactive approach in his conclusion by suggesting the formation of a major “Commission” composed of academics, policymakers, and businesspeople. Such a panel could explore how market forces could provide greater help to government to address economic and social problems and could provide specific recommendations to facilitate market solutions where appropriate.
Author | : Marc Levinson |
Publisher | : The Economist |
Total Pages | : 250 |
Release | : 2018-07-24 |
Genre | : Business & Economics |
ISBN | : 1541742516 |
The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.
Author | : W. Stansbury Carnes |
Publisher | : Harper Collins |
Total Pages | : 244 |
Release | : 1992-07-01 |
Genre | : Business & Economics |
ISBN | : 0887305377 |
For professional and individual investors, executives or business students, a unique atlas of what makes the markets move.
Author | : George Wilton |
Publisher | : Az Boek |
Total Pages | : 50 |
Release | : 2024-04-27 |
Genre | : Social Science |
ISBN | : 6256315588 |
Author | : Richard H. Morgan |
Publisher | : |
Total Pages | : 453 |
Release | : 2004 |
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Author | : Sir Kit McMahon |
Publisher | : |
Total Pages | : 20 |
Release | : 1986 |
Genre | : Economic policy |
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Author | : Deborah Owen |
Publisher | : John Wiley & Sons |
Total Pages | : 148 |
Release | : 2006-10-01 |
Genre | : Business & Economics |
ISBN | : 9781576602386 |
The global financial markets turn over billions of dollars daily. An array of different instruments is available to trade in these markets, ranging from simple stocks and shares to exotic creatures such as butterfly spreads. Participation at any level involves taking a view as to which way the market in question will move. There are essentially only two methods for analysing the future direction of the markets in equities, currencies, interest rates or commodities: one involves fundamental analysis, the other technical analysis. The two camps of investment analysts are separated by a wide gulf of distrust and suspicion. This book seeks to bridge the gap between the two disciplines and show how you can benefit from both, highlighting: • The tools you can use for mapping the markets—to understand what causes shifts in the trend and underlying forces that affect the economy and therefore the financial markets • The long-term cyclical drivers—how economic change is triggered by technological change, and the technological changes that will drive the markets in the future • Downward phases of the cycle—and the factors that cause them • The markets and sectors that will prosper in the future. As the world of investment gets ever more complicated and faster, Mapping the Markets will provide an invaluable route to improving your chances of investment success and avoiding investment distress, whether you are a long-term investor or a short-term trader.