A Grassroots Marketing Guide For Local Businesess
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| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 252 |
| Release | : 2012-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1613081707 |
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 252 |
| Release | : 2012-01-12 |
| Genre | : Business & Economics |
| ISBN | : 1599184397 |
Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar
| Author | : Rajesh Srinivasan |
| Publisher | : Notion Press |
| Total Pages | : 91 |
| Release | : 2018-12-17 |
| Genre | : Business & Economics |
| ISBN | : 1644295334 |
The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 284 |
| Release | : 2012-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1613081839 |
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 180 |
| Release | : 2016-02-22 |
| Genre | : Business & Economics |
| ISBN | : 1613083343 |
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
| Author | : Jay Conrad Levinson |
| Publisher | : Morgan James Publishing |
| Total Pages | : 124 |
| Release | : 2008-06-01 |
| Genre | : Business & Economics |
| ISBN | : 9781600373923 |
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
| Author | : Shel Horowitz |
| Publisher | : Chelsea Green Publishing Company |
| Total Pages | : 324 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9781890132682 |
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
| Author | : Barrett Williams |
| Publisher | : Barrett Williams |
| Total Pages | : 104 |
| Release | : 2024-09-01 |
| Genre | : Business & Economics |
| ISBN | : |
Unlock the Secret to a Profitable Junk Removal Business with *The Sweaty Startup Guide to Starting Your Own Junk Removal Business* Dive into the lucrative world of junk removal with a comprehensive guide designed to turn your entrepreneurial dreams into reality. *The Sweaty Startup Guide to Starting Your Own Junk Removal Business* is your ultimate playbook for building a successful, scalable, and environmentally responsible business from the ground up. ### Why You Should Invest in Junk Removal Now Discover the untapped potential in the junk removal industry. Our guide kicks off with a deep dive into the current market landscape, helping you understand the industry’s nuances and identify market gaps. Learn how to carve out your own niche and capitalize on specialized services such as e-waste disposal, construction debris removal, and estate cleanouts. ### Blueprint for Your Business Plan Navigate the complexities of business planning with ease. This guide offers actionable insights on setting goals, creating financial projections, and conducting a SWOT analysis, ensuring you have a solid foundation from the start. ### Legal and Regulatory Essentials Don’t let legal hurdles slow you down. Find everything you need to know about obtaining licenses, adhering to waste disposal laws, and securing liability insurance—comprehensively outlined to keep your business compliant and protected. ### Branding, Marketing, and Beyond Stand out from the competition with a strong brand identity. Learn how to choose the perfect business name, design impactful logos and websites, and craft compelling marketing materials. Dive into effective marketing strategies covering online marketing, print advertising, and networking. ### Operational Excellence Optimize your operations for maximum efficiency. From selecting the right vehicles and safety gear to mastering scheduling and inventory management, this guide ensures your operations run smoothly. Plus, gain insights into essential technology and software tools that can transform your business. ### Customer Service and Financial Savvy Achieve customer service excellence with proven communication techniques, strategies for handling complaints, and methods for building long-term relationships. Get expert advice on setting competitive rates, tracking finances, and applying for business loans to maintain a healthy cash flow. ### Scale and Innovate Thinking of expansion? Discover how to scale your business, expand service areas, add new service lines, and explore franchise opportunities. Learn about future trends like technological advancements, changing customer expectations, and sustainability practices to stay ahead of the curve. *The Sweaty Startup Guide to Starting Your Own Junk Removal Business* is more than just a book—it's your ticket to a thriving business. Start your journey to financial freedom and entrepreneurial success today!
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 282 |
| Release | : 2014-03-17 |
| Genre | : Business & Economics |
| ISBN | : 1613082711 |
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 306 |
| Release | : 2019-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1613084013 |
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
