A Dictionary of Marketing

A Dictionary of Marketing
Author: Charles Doyle
Publisher: Oxford University Press, USA
Total Pages: 450
Release: 2011-03-24
Genre: Business & Economics
ISBN: 0199590230

Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Population and Society

Population and Society
Author: Dudley L. Poston, Jr
Publisher: Cambridge University Press
Total Pages: 878
Release: 2016-12-28
Genre: Social Science
ISBN: 1316883175

This comprehensive yet accessible textbook is an ideal resource for undergraduate and graduate students taking their first course in demography. Clearly explaining technical demographic issues without using extensive mathematics, Population and Society is sociologically oriented, but incorporates a variety of social sciences in its approach, including economics, political science, geography, and history. It highlights the significant impact of decision-making at the individual level - especially regarding fertility, but also mortality and migration - on population change. The text engages students by providing numerous examples of demography's practical applications in their lives, and demonstrates the extent of its relevance by examining a wide selection of data from the United States, Africa, Asia, and Europe. This thoroughly revised edition includes four new chapters, covering topics such as race and sexuality, and encourages students to consider the broad implications of population growth and change for global challenges such as environmental degradation.

Trilingual Glossary of Demographic Terminology: English - Japanese - German

Trilingual Glossary of Demographic Terminology: English - Japanese - German
Author: Matthias Koch
Publisher: BRILL
Total Pages: 934
Release: 2007-04-30
Genre: Reference
ISBN: 9047419960

This glossary is an up-to-date research tool for the study of population in English, Japanese and German. Based on the technical literature, encyclopedias, databases and existing glossaries in the three languages listed as well as other relevant languages in which demographic research is carried out, it comprises more than 7500 technical terms accessible in three directions: English-Japanese-German, Japanese-English-German and German-Japanese-English. Scientific fields covered include social demography, population geography, political demography, economic demography, historical demography, medical demography, biodemography, mathematical demography, as well as some adjacent fields such as psychology, law, technology, religion, linguistics and education.

Demography

Demography
Author: Sarah Harper
Publisher: Oxford University Press
Total Pages: 158
Release: 2018-05-11
Genre: Social Science
ISBN: 0191038687

The generation into which each person is born, the demographic composition of that cohort, and its relation to those born at the same time in other places influences not only a person's life chances, but also the economic and political structures within which that life is lived; the person's access to social and natural resources (food, water, education, jobs, sexual partners); and even the length of that person's life. Demography, literally the study of people, addresses the size, distribution, composition, and density of populations, and considers the impact the drivers which mediate these will have on both individual lives and the changing structure of human populations. This Very Short Introduction considers the way in which the global population has evolved over time and space. Sarah Harper discusses the theorists, theories, and methods involved in studying population trends and movements, before looking at the emergence of new demographic sub-disciplines and addressing some of the future population challenges of the 21st century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Concepts, Methods and Practical Applications in Applied Demography

Concepts, Methods and Practical Applications in Applied Demography
Author: Richard K. Thomas
Publisher: Springer
Total Pages: 336
Release: 2018-01-29
Genre: Social Science
ISBN: 331965439X

This textbook offers a comprehensive overview of applied demography by presenting both basic concepts and methodological techniques. It allows students from the social and human sciences, demographers, consultants and anyone interested in applied demography to gain an understanding of a wide range of practical applications of demographic concepts, methods and techniques to real- world problems. Featured sidebars highlight relevant terms and concepts and case studies and exercises throughout the book offer first-hand exposure to demographic applications. Charts and graphs supplement the presentation of demographic concepts and a glossary provides an inventory of relevant terms. The first section reviews basic components of applied demography as a context for understanding and addressing societal issues. It details the methods, techniques and data sources applied by demographers in a variety of areas. Coverage includes cohort analysis, data standardization, population estimation, and the use of geographic in- formation systems (GIS). The second section focuses on the substantive areas in which demography is currently applied. The topics covered include business demography, health demography, political demography, educational demography, and applications to urban and regional planning. The book illustrates the many ways in which demographers contribute to the formulation of public policy and the resolution of societal issues.

The Methods and Materials of Demography

The Methods and Materials of Demography
Author: Henry S. Shryock
Publisher: Academic Press
Total Pages: 588
Release: 2013-10-22
Genre: Mathematics
ISBN: 1483289109

Like the original two-volume work, this work attempts to present a systematic and comprehensive exposition, with illustrations, of the methods used by technicians and research workers in dealing with demographic data. The book is concerned with how data on population are gathered, classified, and treated to produce tabulations and various summarizing measures that reveal the significant aspects of the composition and dynamics of populations. It sets forth the sources, limitations, underlying definitions, and bases of classification, as well as the techniques and methods that have been developed for summarizing and analyzing the data.

Language Demography

Language Demography
Author: Francisco Moreno-Fernández
Publisher: Taylor & Francis
Total Pages: 273
Release: 2023-07-31
Genre: Foreign Language Study
ISBN: 1000896900

Language Demography presents, exemplifies, and develops linguistic concepts involved in demography and the demographic concepts involved in sociolinguistics. The first introductory guide of its kind, it is presented in a way that is accessible to non-specialists. The book includes numerous examples of the sources and types of data used in this field, as well as the various factors affecting language demography. Taking a global perspective supported by examples, it gives explanations of how demolinguistic analyses are performed and their main applications in relation to minority and majority languages. Language Demography will be of interest to students from a range of disciplinary backgrounds, from linguistics and modern languages to sociology, anthropology, and human geography.

Introductory Business Statistics 2e

Introductory Business Statistics 2e
Author: Alexander Holmes
Publisher:
Total Pages: 1801
Release: 2023-12-13
Genre: Business & Economics
ISBN:

Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.