Goodwill in Passing Off

Goodwill in Passing Off
Author: Ng, Catherine
Publisher: Edward Elgar Publishing
Total Pages: 256
Release: 2021-07-31
Genre: Law
ISBN: 1800887744

The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.