A Comprehensive Assessment Of Possible Links Between Digital Advertising Billboards And Traffic Safety
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Author | : Karin Edvardsson Björnberg |
Publisher | : Springer Nature |
Total Pages | : 1233 |
Release | : 2022-11-30 |
Genre | : Political Science |
ISBN | : 3030765059 |
This open access handbook provides a comprehensive treatment of Vision Zero, an innovative policy on public road safety developed in Sweden. Covering all the major topics of the subject, the book starts out with a thorough examination of the philosophy, ideas and principles behind Vision Zero. It looks at conditions for the effectiveness of the policy, principles of safety and responsibility as well as critique on the policy. Next, the handbook focuses on how the Vision Zero ideas have been received and implemented in various legislations and countries worldwide. It takes into account the way Vision Zero is looked at in the context of international organizations such as the WHO, the UN, and the OECD. This allows for a comparison of systems, models and effects. The third part of the handbook discusses the management and leadership aspects, including ISO standards, equity issues, other goals for traffic and transportation, and opportunities for the car industry. Part four delves into tools, technologies and organizational measures that contribute to the implementation of Vision Zero in road traffic. Examples of specific elements discussed are urban and rural road designs, human factor designs, and avoiding drunk and distracted driving. The final part of the handbook offers perspectives on the transfer of Vision Zero policy to other areas, ranging from air traffic to suicide prevention and nuclear energy. Vision Zero is a public road safety policy including both a long-term goal that no one shall be killed or seriously injured as a consequence of accidents in road traffic and a safety principle stating that the design and function of the road transport system shall be adapted to meet the requirements that follow from that goal. It is a new road safety paradigm which has resulted in new types of responsibilities among stakeholders, technological innovations, and new strategies and organizational measures to achieve a safe system. The road safety work based on Vision Zero has shown promising results, and although Sweden has not yet reached a safe system, the number of fatalities and severe injuries has decreased substantially. This is an open access book.
Author | : Nicholas John Ward |
Publisher | : Emerald Group Publishing |
Total Pages | : 281 |
Release | : 2019-04-12 |
Genre | : Transportation |
ISBN | : 1787432491 |
This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Author | : |
Publisher | : |
Total Pages | : 352 |
Release | : 2003 |
Genre | : Accidents |
ISBN | : |
Author | : Jane C. Stutts |
Publisher | : Transportation Research Board |
Total Pages | : 113 |
Release | : 2005 |
Genre | : Transportation |
ISBN | : 0309097525 |
TRB's National Cooperative Highway Research Program (NCHRP) Synthesis 348: Improving the Safety of Older Road Users examines programs and policies in place across the country to improve the safety and mobility of older road users. The report documents a range of strategies and related programs under way in roadway engineering, driver licensing, public information and education, and enforcement and adjudication.
Author | : Shintaro Okazaki |
Publisher | : Springer Science & Business Media |
Total Pages | : 483 |
Release | : 2011-06-21 |
Genre | : Business & Economics |
ISBN | : 3834968544 |
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Author | : |
Publisher | : |
Total Pages | : 292 |
Release | : 2002 |
Genre | : Traffic safety |
ISBN | : |
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Neville Stanton |
Publisher | : AHFE International (USA) |
Total Pages | : 557 |
Release | : 2021-07-19 |
Genre | : |
ISBN | : 1495120988 |
Human Factors and Ergonomics have made a considerable contribution to the research, design, development, operation and analysis of transportation systems which includes road and rail vehicles and their complementary infrastructure, aviation and maritime transportation. This book presents recent advances in the Human Factors aspects of Transportation. These advances include accident analysis, automation of vehicles, comfort, distraction of drivers (understanding of distraction and how to avoid it), environmental concerns, in-vehicle systems design, intelligent transport systems, methodological developments, new systems and technology, observational and case studies, safety, situation awareness, skill development and training, warnings and workload. This book brings together the most recent human factors work in the transportation domain, including empirical research, human performance and other types of modeling, analysis, and development. The issues facing engineers, scientists, and other practitioners of human factors in transportation research are becoming more challenging and more critical. The common theme across these sections is that they deal with the intersection of the human and the system. Moreover, many of the chapter topics cross section boundaries, for instance by focusing on function allocation in NextGen or on the safety benefits of a tower controller tool. This is in keeping with the systemic nature of the problems facing human factors experts in rail and road, aviation and maritime research– it is becoming increasingly important to view problems not as isolated issues that can be extracted from the system environment, but as embedded issues that can only be understood as a part of an overall system.
Author | : Sevgi O. Aral |
Publisher | : Springer Science & Business Media |
Total Pages | : 598 |
Release | : 2008-12-03 |
Genre | : Medical |
ISBN | : 0387857680 |
Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged in text books and journals but rarely promoted effectively in public health practice. This book addresses the complexities and social contexts of human behaviors which spread STDs, the cultural barriers to STD education, and the sociopolitical nuances surrounding treatment.
Author | : |
Publisher | : |
Total Pages | : 254 |
Release | : 2007 |
Genre | : Highway research |
ISBN | : |