25 Fundraising Secrets
| Author | : Joe Garecht |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Fund raising |
| ISBN | : 9781591960621 |
25 Fundraising Secrets
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How to Write Fundraising Materials that Raise More Money
| Author | : Tom Ahern |
| Publisher | : Emerson & Church, Publishers |
| Total Pages | : 196 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781889102313 |
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Storytelling
| Author | : Lynn Ierardi |
| Publisher | : |
| Total Pages | : 112 |
| Release | : 2021-08-03 |
| Genre | : |
| ISBN | : 9781736690000 |
Great stories engage donors and raise more money. Strategic storytelling can help your nonprofit organization reach the hearts and minds of your donors in an increasingly noisy and polarized world.
Fundraising Secrets No One Ever Told You
| Author | : Michael Bush |
| Publisher | : Michael Bush |
| Total Pages | : 74 |
| Release | : |
| Genre | : Social Science |
| ISBN | : |
*** Special Offer - Buy 1, Get 2 *** This bundle is designed to help nonprofit organizations and businesses to craft proposals for grants from foundations, companies, and government agencies. This is a comprehensive guide to locating and winning available grants. Do you also have a new or established business that is seeking partners, shareholders, investors or a bank loan? If so, you have probably been asked to submit a business plan. If your first reaction was to cringe in fear, this booklet is for you! Many people feel that writing a business plan is daunting and that the only option is to hire a contractor to draft it, but this book will lead you step through step of the process in easy-to-understand manner. This book breaks the task of business plan writing down into simple steps- each with practical examples you can use to write each component. The examples in the report come from a business plan that was successfully funded by a banking institution. It also contains work-sheets and charts that will make projective budgets and competitor analysis a snap. It can be used for any type of business, nonprofit or for-profit. Using this method, you can assemble a business planning team that will help you draft a successful document. Not only is writing a business plan a great tool to help you entice partners to invest in your company, it also instills in the team members a sense of pride and ownership in the business, and helps create a product – a great business plan- that everyone is eager to share with the public. Open the bundle and find: - How to format the grant application? - How to perform an effective research for available grants? - Tips to make contacts with grant giving organizations - How to write a winning cover letter? - Samples of winning grants - How to draft a proposed budget? - Detailed breakdown for the parts of a grant - And much more! This information was assembled by a graduate of the Small Business Association Certification Program at Grand Valley State University, in partnership with the United States Small Business Association. Grab your copy now! About the author: Michael Bush has over 30 years of grant writing experience, working as a top administrator for nonprofits. He has been on a state educational grant selection committee, and have worked for Senator Levin's office as a trainer for nonprofits in the area of nonprofit acquisition and grant writing.
Effective Telephone Fundraising
| Author | : Stephen F. Schatz |
| Publisher | : Wiley |
| Total Pages | : 259 |
| Release | : 2010-04-05 |
| Genre | : Business & Economics |
| ISBN | : 9780470560594 |
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
Stick Your Neck Out
| Author | : John Graham |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 410 |
| Release | : 2010-05 |
| Genre | : Political Science |
| ISBN | : 1458756629 |
As President of the Giraffe Heroes Project, which since 1982 has been recognizing people who ''stick their necks out for the common good,'' John Graham has seen what hundreds of average citizens around the world have done to bring about constructive change. He's drawn on their experiences, his own as a veteran environmental activist, and that of a hand-picked group of seasoned activists to produce an accessible, eminently practical, inspiring guide on how to work effectively for change in any environment. Stick Your Neck Out covers every aspect of working for change, from choosing an issue to mapping out a strategy, getting a team together, building alliances, working with the media, and more. Each chapter contains a series of practical tips as well as inspiring examples of real people - artists, truck drivers, doctors, waitresses, and others - who have made a difference on issues like poverty, racism, gang violence, environmental pollution, and many more. Everything in this book has been honed and practiced; nothing is untested theory. This is a comprehensive guide to the skills, qualities, and strategies you need to make a difference on any issue. But it's also about becoming fully alive - about the meaning and passion you can add to your own life by getting involved. Active citizenship and personal growth are linked. The information in this book can change your world - and it can change your life.
Seeing Through a Donor's Eyes
| Author | : Tom Ahern |
| Publisher | : Emerson & Church |
| Total Pages | : 180 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : |
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Fired-Up Fundraising
| Author | : Gail A. Perry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 0 |
| Release | : 2007-03-23 |
| Genre | : Business & Economics |
| ISBN | : 9780470116630 |
Praise for Fired-Up Fundraising: Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." —Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
The Little Book of Gold
| Author | : Erik Hanberg |
| Publisher | : Side x Side Publishing |
| Total Pages | : 143 |
| Release | : 2011-06-26 |
| Genre | : Business & Economics |
| ISBN | : 0982714548 |
The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California
The Generosity Network
| Author | : Jennifer McCrea |
| Publisher | : Deepak Chopra |
| Total Pages | : 306 |
| Release | : 2013-09-24 |
| Genre | : Business & Economics |
| ISBN | : 077043780X |
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized. Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
