Strategic Innovations of AI and ML for E-Commerce Data Security

Strategic Innovations of AI and ML for E-Commerce Data Security
Author: Kaur, Gaganpreet
Publisher: IGI Global
Total Pages: 498
Release: 2024-09-13
Genre: Business & Economics
ISBN:
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As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Author: Malik, Reena
Publisher: IGI Global
Total Pages: 538
Release: 2024-10-11
Genre: Business & Economics
ISBN:
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The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Emerging Trends in IoT and Computing Technologies

Emerging Trends in IoT and Computing Technologies
Author: Suman Lata Tripathi
Publisher: CRC Press
Total Pages: 591
Release: 2024-08-29
Genre: Computers
ISBN: 1040155693
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Second International Conference on Emerging Trends in IOT and Computing Technologies (ICEICT – 2023) is organised with a vision to address the various issues to promote the creation of intelligent solution for the future. It is expected that researchers will bring new prospects for collaboration across disciplines and gain ideas facilitating novel concepts. Second International Conference of Emerging Trends in IoT and Computer Technologies (ICEICT-2023) is an inventive event organised in Goel Institute of Technology and Management, Lucknow, India, with motive to make available an open International forum for the researches, academicians, technocrats, scientist, engineers, industrialist and students around the globe to exchange their innovations and share the research outcomes which may lead the young researchers, academicians and industrialist to contribute to the global society. The conference ICEICT- 2023 is being organised at Goel Institute of Technology and Management, Lucknow, Uttar Pradesh, during 12-13 January 2024. It will feature world-class keynote speakers, special sessions, along with the regular/oral paper presentations. The conference welcomes paper submissions from researcher, practitioners, academicians and students will cover numerous tracks in the field of Computer Science and Engineering and associated research areas.

Harnessing AI and Digital Twin Technologies in Businesses

Harnessing AI and Digital Twin Technologies in Businesses
Author: Ponnusamy, Sivaram
Publisher: IGI Global
Total Pages: 542
Release: 2024-07-26
Genre: Computers
ISBN:
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The intersection of artificial intelligence (AI) and digital twin technology presents a problem and an unparalleled opportunity for transformation. Businesses grapple with the need for operational excellence, innovation, and a competitive edge, all while navigating the intricate web of data analytics, decision-making, and real-time monitoring. In response to these challenges, Harnessing AI and Digital Twin Technologies in Businesses emerges as an example of insight and guidance, offering a comprehensive exploration of the complementary connection between AI and digital twin technology. In a world where the convergence of these powerful tools transforms business intelligence, enabling initiative-taking decision-making and dynamic simulations. This book serves as a solution for decision-makers, technologists, and researchers seeking to not only understand but harness the potential of AI-powered digital twins to enhance productivity, creativity, and judgment in their operations.

Lightweight Digital Trust Architectures in the Internet of Medical Things (IoMT)

Lightweight Digital Trust Architectures in the Internet of Medical Things (IoMT)
Author: Hassan, Ahdi
Publisher: IGI Global
Total Pages: 471
Release: 2024-05-17
Genre: Medical
ISBN:
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In the field of healthcare technology, the Internet of Medical Things (IoMT) stands at the forefront of progress, revolutionizing patient care through advanced monitoring and treatment modalities. However, this digital transformation brings forth a new challenge— the vulnerability of sensitive medical data to cyber threats. Lightweight Digital Trust Architectures in the Internet of Medical Things (IoMT) examines ways to fortify IoMT against potential breaches through the exploration of these trust architectures. Delving deep into data privacy technologies, the book examines the implications of regulatory frameworks such as GDPR, HIPAA, and cybersecurity law. It assesses traditional security methods and considers innovative approaches, offering insights into certificate generation, digital identification, and the optimization of network protocols for secure data transmission.Lightweight Digital Trust Architectures in the Internet of Medical Things (IoMT) illuminates the path forward for IoMT security. Its objectives are multi-faceted: from unraveling the intricacies of the health chain to dissecting the role of lightweight cryptographic key agreement mechanisms in safeguarding medical data. The book grapples with the challenges and advantages of implementing compact cryptographic techniques in healthcare, particularly within the decentralized framework of IoMT. By exploring the potential of Federated Learning (FL) in bolstering privacy and improving healthcare outcomes, the book aims to equip researchers, healthcare professionals, and IT experts with valuable knowledge. Through real-world case studies, it endeavors to pave the way for a future where security and efficiency seamlessly integrate in IoMT.