2022 Cannes
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| Author | : Andrew Delaplaine |
| Publisher | : Gramercy Park Press |
| Total Pages | : 45 |
| Release | : 2021-11-01 |
| Genre | : Travel |
| ISBN | : |
There are many people who are enthusiastic about food—the cooking of it, the preparation of it, the serving of it, and let’s not forget the eating of it, especially the eating of it in restaurants. Andrew Delaplaine is the ultimate Restaurant Enthusiast. “This concise guidebook was exactly what I needed to make the most of my limited time in town.” = Tanner Davis, Milwaukee This is another of his books with spot-on reviews of the most exciting restaurants in town. Some will merit only a line or two, just to bring them to your attention. Others deserve a half page or more. “The fact that he doesn’t accept free meals in exchange for a good review makes all the difference in his something brutally accurate reviews.” = Jerry Adams, El Paso “Exciting” does not necessarily mean expensive. The area’s top spots get the recognition they so richly deserve (and that they so loudly demand), but there are plenty of “sensible alternatives” for those looking for good food handsomely prepared by cooks and chefs who really care what they “plate up” in the kitchen. For those with a touch of Guy Fieri, Delaplaine ferrets out the best food for those on a budget. That dingy looking dive bar around the corner may serve up one of the juiciest burgers in town, perfect to wash down with a locally brewed craft beer. Whatever your predilection or taste, cuisine of choice or your budget, you may rely on Andrew Delaplaine not to disappoint. “Unlike the ‘honest’ reviews on site like Yelp, this writer knows what he’s talking about. He’s a professional, with decades in the business, not an amateur.” = Holly Titler, Los Angeles Delaplaine dines anonymously at the Publisher’s expense. No restaurant listed in this series has paid a penny or given so much as a free meal to be included. Bon Appétit!
| Author | : Robin Landa |
| Publisher | : Columbia University Press |
| Total Pages | : 374 |
| Release | : 2024-06-25 |
| Genre | : Business & Economics |
| ISBN | : 0231557345 |
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
| Author | : Izabela Derda |
| Publisher | : Taylor & Francis |
| Total Pages | : 92 |
| Release | : 2023-07-25 |
| Genre | : Business & Economics |
| ISBN | : 1000970450 |
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.
| Author | : JOBBER AND ELLI |
| Publisher | : McGraw Hill |
| Total Pages | : 938 |
| Release | : 2023-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1526849542 |
EBOOK: Principles and Practices of Marketing 10/e
| Author | : Courtney Brannon Donoghue |
| Publisher | : University of Texas Press |
| Total Pages | : 344 |
| Release | : 2023-08-08 |
| Genre | : Performing Arts |
| ISBN | : 1477327320 |
How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood. Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transformative moment. Drawing from five years of extensive interviews with female producers, writers, and directors at different stages of their careers, Courtney Brannon Donoghue examines how Hollywood business cultures “value” female-driven projects as risky or not bankable. Industry claims that “movies targeting female audiences don’t make money” or “women can’t direct big-budget blockbusters” have long circulated to rationalize systemic gender inequities and have served to normalize studios prioritizing the white male–driven status quo. Through a critical media industry studies lens, The Value Gap challenges this pervasive logic with firsthand accounts of women actively navigating the male-dominated and conglomerate-owned industrial landscape.
| Author | : Andy Cohen |
| Publisher | : Henry Holt and Company |
| Total Pages | : 287 |
| Release | : 2023-05-09 |
| Genre | : Biography & Autobiography |
| ISBN | : 1250890934 |
The Instant New York Times Bestseller! New York Times bestselling author Andy Cohen goes from bottle service to baby bottles in a hilarious, heartwarming, and name-dropping account of the most important year of his life. Andy Cohen has taken on the most important job of his life—father— and boy (and girl!) does he have a lot to say about it! One of Andy Cohen’s most momentous years starts off with a hangover the morning after an epic New Year’s Eve broadcast. But Andy doesn’t have time to dwell on the drama, as his role as media mogul is now matched with the responsibilities, joys, and growing pains of parenthood. This fast-paced, mile-a-minute look behind the scenes of living the so-called glamorous life in Manhattan now takes firm aim at life at home. With a three-year-old son, Ben, and a daughter, Lucy, born in May, stories of late-night parties are replaced by early mornings with Ben, drama at the play-ground, and the musings of a single dad trying to navigate having it all. All this is set against the backdrop of constant Housewives drama, hijinks behind the scenes at Watch What Happens Live, a revolving door of famous faces, and a worried mother (and newly minted grandmother) in St. Louis. Buckle up, bottle up, and get ready for a laugh-out-loud and surprisingly poignant look at the ways in which family changes everything and the superficial gets very real. Watch what happens!
| Author | : Raquel V. Benítez Rojas |
| Publisher | : CRC Press |
| Total Pages | : 195 |
| Release | : 2024-10-22 |
| Genre | : Computers |
| ISBN | : 1040159958 |
Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions. Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.
| Author | : EduGorilla Prep Experts |
| Publisher | : EduGorilla Community Pvt. Ltd. |
| Total Pages | : 88 |
| Release | : 2023-06-10 |
| Genre | : Education |
| ISBN | : 9355565941 |
All the latest national & international current affairs in one Book. EduGorilla's Current Affairs guide covers all of the latest news that is especially likely to come in competitive exams. The book covers the whole year's current affairs with a chapter for each month from January to December 2022. Formulated by current affairs experts for competitive exams, the book is especially designed keeping in mind the topics asked in the current affairs asked in competitive exams. Packed with relevant study material, EduGorilla's Current Affairs are a sure-shot way to assured success. With the help of this guide, candidates can stay up to date with all the latest news. A must have for last-minute revisions and complete current affairs preparations.
| Author | : Nora Samosir |
| Publisher | : Taylor & Francis |
| Total Pages | : 150 |
| Release | : 2023-12-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1003830935 |
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.
| Author | : Keith A. Quesenberry |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 321 |
| Release | : 2023-02-14 |
| Genre | : Business & Economics |
| ISBN | : 1538176394 |
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
