2004 Children's Magazine Market

2004 Children's Magazine Market
Author: Veda Boyd Jones
Publisher:
Total Pages: 372
Release: 2004
Genre: Language Arts & Disciplines
ISBN: 9781889715162

"Freelance market directory of 655 listings of children's and young adult periodicals, and relevant parenting and educational magazines; selected writing contests and awards; as well as a complete guide to writing queries, preparing manuscripts and understanding copyrights."

The Kids Market

The Kids Market
Author: James U. McNeal
Publisher: Paramount Market Publishing
Total Pages: 296
Release: 1999
Genre: Business & Economics
ISBN: 9780967143910

"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Illustrating Children's Books

Illustrating Children's Books
Author: Martin Salisbury
Publisher:
Total Pages: 144
Release: 2004
Genre: Illustrated books
ISBN: 9781741143157

A unique book for art students and creatively minded beginners who want to learn how to target their drawing and painting skills to the ever-expanding children s book market.

Food Marketing to Children and Youth

Food Marketing to Children and Youth
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 537
Release: 2006-05-11
Genre: Medical
ISBN: 0309097134

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Best Books for Young Adults

Best Books for Young Adults
Author: Holly Koelling
Publisher: American Library Association
Total Pages: 575
Release: 2007-08-13
Genre: Language Arts & Disciplines
ISBN: 0838935699

This is a classic, standard resource for collection building and on-the-spot readers advisory absolutely indispensable for school and public libraries.

Marketing Communications

Marketing Communications
Author: Lynne Eagle
Publisher: Routledge
Total Pages: 445
Release: 2014-08-27
Genre: Business & Economics
ISBN: 1317697758

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Children, Consumerism, and the Common Good

Children, Consumerism, and the Common Good
Author: Mary M. Doyle Roche
Publisher: Rowman & Littlefield
Total Pages: 162
Release: 2009
Genre: Business & Economics
ISBN: 9780739129470

Children, Consumerism, and the Common Good explores the impact of consumer culture on the lives of children in the United States and globally, focusing on two phenomena: advertising to children and child labor. Christian communities have a critical role to play in securing the well-being of children and challenging the cultural trends that undermine that well-being. Exploring themes in the tradition of Catholic social teaching, Mary M. Doyle Roche argues that children have a claim on the fruits of our common life and should participate in that life according to their age and ability. Roche utilizes the principle of the common good to analyze children's participation in the market and suggests opportunities for resistance and transformation in the context of the consumerism that pervades everyday life. Book jacket.

Handbook of the Economics of Art and Culture

Handbook of the Economics of Art and Culture
Author: Victor A. Ginsburgh
Publisher: Elsevier
Total Pages: 1401
Release: 2006-09-13
Genre: Business & Economics
ISBN: 0080464750

Over the last 30 or 40 years a substantial literature has grown up in which the tools of economic theory and analysis have been applied to problems in the arts and culture. Economists who have surveyed the field generally locate the origins of contemporary cultural economics as being in 1966, the year of publication of the first major work in modern times dedicated specifically to the economics of the arts. It was a book by Baumol and Bowen which showed that economic analysis could illuminate the supply of and demand for artistic services, the contribution of the arts sector to the economy, and the role of public policy. Following the appearance of the Baumol and Bowen work, interest in the economics of the arts grew steadily, embracing areas such as demand for the arts, the economic functions of artists, the role of the nonprofit sector, and other areas. Cultural economics also expanded to include the cultural or entertainment industries (the media, movies, the publishing industry, popular music), as well as heritage and museum management, property right questions (in particular copyright) and the role of new communication technologies such as the internet. The field is therefore located at the crossroads of several disciplines: economics and management, but also art history, art philosophy, sociology and law. The Handbook is placed firmly in economics, but it also builds bridges across these various disciplines and will thus be of interest to researchers in all these different fields, as well as to those who are engaged in cultural policy issues and the role of culture in the development of our societies. *Presents an overview of the history of art markets *Addresses the value of art and consumer behavior toward acquiring art *Examines the effect of art on economies of developed and developing countries around the world