12 Immutable Laws Of High Impact Messaging
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Author | : Brendan Dell |
Publisher | : |
Total Pages | : 70 |
Release | : 2019-07-24 |
Genre | : |
ISBN | : 9780578210926 |
Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours. LEARN TO MOVE MARKETS Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you. Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in. LET'S GO. BUSINESS/MARKETING-GENERAL THE 12
Author | : Al Ries |
Publisher | : Profile Books(GB) |
Total Pages | : 160 |
Release | : 1994 |
Genre | : Marketing |
ISBN | : 9781861976109 |
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author | : Al Ries |
Publisher | : Harper Collins |
Total Pages | : 239 |
Release | : 2009-10-06 |
Genre | : Business & Economics |
ISBN | : 0061983675 |
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author | : Ross Mullner |
Publisher | : Emerald Group Publishing |
Total Pages | : 92 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 1845448553 |
The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)
Author | : Al Ries |
Publisher | : |
Total Pages | : 196 |
Release | : 2000-06-05 |
Genre | : |
ISBN | : 9781861976956 |
Author | : Jack Trout |
Publisher | : John Wiley & Sons |
Total Pages | : 248 |
Release | : 2000-03-23 |
Genre | : Business & Economics |
ISBN | : |
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Author | : Deepak Chopra |
Publisher | : Amber-Allen Publishing |
Total Pages | : 80 |
Release | : 2010-03-29 |
Genre | : Self-Help |
ISBN | : 1934408123 |
In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into seven simple, yet powerful principles that can easily be applied to create success in all areas of your life. Based on natural laws that govern all of creation, this book shatters the myth that success is the result of hard work, exacting plans, or driving ambition. Instead, Chopra offers a life-altering perspective on the attainment of success: Once we understand our true nature and learn to live in harmony with natural law, a sense of well-being, good health, fulfilling relationships, energy and enthusiasm for life, and material abundance will spring forth easily and effortlessly. Filled with timeless wisdom and practical steps you can apply right away, this is a book you will cherish for a lifetime, for within its pages are the secrets to making all your dreams come true. "A must-read for anyone who missed The Prophet, by Kahlil Gibran." — The New York Times
Author | : John C. Maxwell |
Publisher | : Thomas Nelson Publishers |
Total Pages | : 246 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9781418526153 |
An updated edition of a best-selling guide draws on the author's decades of experience to identify 21 life-changing principles of effective leadership, sharing insights based on the successes and mistakes he has observed in myriad disciplines, from business and politics to sports and religion.
Author | : Jonathan B. Losos |
Publisher | : Penguin |
Total Pages | : 386 |
Release | : 2017-08-08 |
Genre | : Science |
ISBN | : 0399184937 |
A major new book overturning our assumptions about how evolution works Earth’s natural history is full of fascinating instances of convergence: phenomena like eyes and wings and tree-climbing lizards that have evolved independently, multiple times. But evolutionary biologists also point out many examples of contingency, cases where the tiniest change—a random mutation or an ancient butterfly sneeze—caused evolution to take a completely different course. What role does each force really play in the constantly changing natural world? Are the plants and animals that exist today, and we humans ourselves, inevitabilities or evolutionary flukes? And what does that say about life on other planets? Jonathan Losos reveals what the latest breakthroughs in evolutionary biology can tell us about one of the greatest ongoing debates in science. He takes us around the globe to meet the researchers who are solving the deepest mysteries of life on Earth through their work in experimental evolutionary science. Losos himself is one of the leaders in this exciting new field, and he illustrates how experiments with guppies, fruit flies, bacteria, foxes, and field mice, along with his own work with anole lizards on Caribbean islands, are rewinding the tape of life to reveal just how rapid and predictable evolution can be. Improbable Destinies will change the way we think and talk about evolution. Losos's insights into natural selection and evolutionary change have far-reaching applications for protecting ecosystems, securing our food supply, and fighting off harmful viruses and bacteria. This compelling narrative offers a new understanding of ourselves and our role in the natural world and the cosmos.
Author | : Daniel Carpenter |
Publisher | : Cambridge University Press |
Total Pages | : 531 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1107036089 |
Leading scholars from across the social sciences present empirical evidence that the obstacle of regulatory capture is more surmountable than previously thought.