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| Author | : Tim Staples |
| Publisher | : Harper Business |
| Total Pages | : 245 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1328618560 |
A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
| Author | : Michael Maslansky |
| Publisher | : Penguin |
| Total Pages | : 243 |
| Release | : 2010-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1101404558 |
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
| Author | : Andrew Macarthy |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2018-01-13 |
| Genre | : Internet marketing |
| ISBN | : 9781983805912 |
A guide to social media success for business, this book provides tips about how to establish a powerful presence on social media, attact and engage loyal customers, and increase web traffic and sales.
| Author | : Kipp Bodnar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 216 |
| Release | : 2011-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1118214307 |
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
| Author | : Dan Zarrella |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 245 |
| Release | : 2009-11-13 |
| Genre | : Computers |
| ISBN | : 1449383106 |
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
| Author | : Rawee M. |
| Publisher | : Rawee M. |
| Total Pages | : 71 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Are you a BEGINNER and really STRUGGLING with how to use the most of social media marketing? Do you want to engage your audience through any social media but you don’t know how to get started? Do you want to automate your blog posts from your website or your blog to all customers through any social media but you don’t know how to get started? In this guide, "10 Social Media Marketing Tips", I will guide you through the most popular social media for your business, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, Slideshare, Foursquare and Blogging. This book also provides list of WordPress Plugins and Tools for social media, which AUTOMATED POSTING and MANUALLY SHARING. What You Will Learn To Start Engage Your Audience Through Social Media: * What Is Social Media Marketing? And Why Your Business Needs This! * Facebook Marketing: The Huge Empire For Like and Share * Twitter Marketing: The Microblogger For Tweeting Your Brand * Google+ Marketing: What The Plus Means! For Profiles, Circles, Communities and Hangouts * Pinterest Marketing: Pinterest Strategies For Your Brands – How To Say It All With A Well-placed (and taken!) Image * LinkedIn Marketing: Professional Network For Your Brands * YouTube Marketing: Video Marketing Made Easy * Instagram Marketing: Taking Photos To Attract Customers * Slideshare Marketing: Presenting and Sharing Your Business * Foursquare Marketing: Get Your Customers To Check-in Wherever They Are * Blogging & Marketing: The Importance Of Blogging For Your Business * WordPress Plugins and Tools For Social Media: Automated Posting and Sharing The Content * WordPress Plugins and Tools For Social Media: Manually Posting and Sharing The Content * Choosing and Integrating The Social Media Strategy Into Your Brands And Much More! Want To Start Engage Your Audience Through Social Media the Easy Way? Get Started Now! If you are a beginner looking for some easy tips and tools to help you grow your audience to your business, I will guide you through all the tips and tools you need to grow your CUSTOMERS! Scroll Up and Click "Buy Now" to Get Started! Download and begin to engage your audience NOW! And get access to a bonus! 30 TIPS & TECHNIQUES FOR INTERNET MARKETING THAT YOU SHOULD KNOW! The 30 Tips & Techniques for Internet Marketing that You Should Know, includes many tips & techniques for Affiliate Marketing, Article Marketing, E-mail Marketing, Facebook Marketing, Home-based Business, Internet Marketing, Leadership Skills, Mobile Marketing and SEO. (a PDF file with over 30,000 words).
| Author | : Invictus Media |
| Publisher | : |
| Total Pages | : 271 |
| Release | : 2018-11-03 |
| Genre | : Customer relations |
| ISBN | : 9781730775062 |
Learn to use Facebook, YouTube, LinkedIn, Instagram, Twitter, and Pinterest to advertise your product and brand.
| Author | : Pat Flynn |
| Publisher | : Get Smart Books |
| Total Pages | : 0 |
| Release | : 2019-08-13 |
| Genre | : Brand choice |
| ISBN | : 9781949709469 |
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
| Author | : Eric Butow |
| Publisher | : Entrepreneur Press |
| Total Pages | : 285 |
| Release | : 2020-08-18 |
| Genre | : Business & Economics |
| ISBN | : 1613084323 |
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
| Author | : Liana Evans |
| Publisher | : Pearson Education |
| Total Pages | : 471 |
| Release | : 2010-06-18 |
| Genre | : Business & Economics |
| ISBN | : 0768694914 |
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
